THE YOUTHLOCK GENERATION
Moms and daughters dancing on TikTok.
Twentysomethings with elaborate, serum-filled skincare routines.
60-year-old women running marathons.
Without a doubt, generational lines are blurring as age becomes, well, just a number. And that’s exactly why YouthLock Care is set to become the most shared hair product in your home.
YouthLock Care: why people OF ALL AGES are jumping for joi
What if we said you could turn back the clock and transform your hair for a total turnaround? Or start using products that stop the clock so ageless hair stays with you for the long haul? With our brand-new YouthLock Care – a wow collection of collagen-infused Shampoo, Conditioner, Masque, and Blowout Crème – you’ll actually be able to lock in bounce, brilliance, manageability, and softness at any age – including strands that have seen better days. Pairing the power of SmartRelease Technology with nourishing, youth-preserving Buriti fruit oil, even dry, brittle, unmanageable strands get a second chance to shine in the spotlight.
Let’s meet your new favs…
YouthLock Shampoo recaptures the joi of lush and lively hair with a collagen-enriched cleanser that revitalizes each strand for a lustrous comeback. Purifying hair of daily dirt and grime, this gentle, sulfate-free formula*** delivers full-tilt clean, while reducing hair fall and delivering big-time shine for the ages.
YouthLock Conditioner reinvents hair that’s become dry, brittle, and falling short by handing it a transformative new outlook on life. Delivering that timeless body, bounce, shine, and softness of days gone by, this collagen-enriched formula gives your unmanageable, wiry strands a supple second chance. Daily detangling becomes a breeze and hair fall is reduced, while the legendary power of Buriti fruit oil – chockfull of antioxidants and vitamins known to help restore hydration and shine – imparts a truly healthy, ageless boost.
YouthLock Treatment Masque, the deeply nourishing strategy for soft, bouncy, manageable lushness, unmasks those glory days of sparkling, healthy hair. Dry, frizzy, unruly strands are instantly transformed; hair fall is reduced*; and frizz becomes a faint memory. You simply apply to clean, damp hair; leave on 2-5 minutes, and then rinse.
YouthLock Blowout Crème is a heat-busting shield of protection that safeguards strands from breakage, hair fall, humidity, and even frizz. Stepping in front of the struggle of damaging heat tools, Blowout Crème reverses the effect of time on each strand; delivering body, bounce, and shine, while protecting hair from environmental hazards. With each application of this collagen-infused formula, you’ll kiss the effects of humidity and static goodbye, as hair is strengthened and instantly revitalized with an ageless glow.
* Due to breakage from brushing on damaged hair vs. non-conditioning shampoo ** SLS/SLES sulfates = sodium lauryl sulfate/sodium laureth sulfate
Under 21? Over 21? Don’t worry…we won’t be checking id. 😉 Get your ageless YouthLock Care collection, here:
