Featuring Joico Global Education Expert, Ricardo Santiago

“Imagine a beautifully reflective blonde that’s low-maintenance AND avoids those dreaded brassy, yellow tones. Joico Global Brand Education Expert Ricardo Santiago’s nailed it with an amazing, chill blonde look, created with the new BV and VG shades from LumiShine Demi-Permanent Liquids.
The backstory…
“My inspiration was to create something that would be bright and updated, but still work well with Lauren’s low-maintenance lifestyle,” explains Ricardo. “She wanted a color that incorporated her natural blonde for easy upkeep, and she loves golden blonde!”
The challenge…
Keeping a bright, golden blonde from looking yellow and brassy can be difficult – but not when you use Ricardo’s pairing of LumiShine Demi Liquids in the new Blue Violet and Violet Gold series. “Tonally, the combination of BV and VG creates a perfect balance of warmth and cool while eliminating unwanted tones. My client, Lauren, prefers to be warmer, but without brass or yellow so these shades were perfect for correcting and balancing.”
Ricardo’s tips…
✩ Pro Tip 1: “The principle behind this technique is being able to take larger panels for blonding, save a lot of time, and still get a good amount of brightness.”
✩ Pro Tip 2: “Focus mostly through the face-frame and top crown area of the hair. To do this, take diagonal back slices, but paint in a diagonal forward (off of the part) to create more brightness through the top, while allowing more depth beneath.”
✩ Pro Tip 3: “Add some natural brightness with focus around the part and hairlines by using new Blonde Life Balayage Lightener.” This bond-building formula teams the power of Blonde Life Lightening Powder with the precision of kaolin clay, lifting hair up to 7+ levels in a single application.
Formula 1 (Balayage Pops): Blonde Life Balayage Lightener + 20 and 40 Volume Blonde Life Coconut Developer
Formula 2 (Toner/Gloss): LumiShine Demi Liquid 10VG + 10BV + 5 Vol
Formula 3 (Underneath/Intentional Contrast Panel/Perimeter): LumiShine Demi Liquid 8N + 6NW + 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries2 Bond-Strengthening Color Treatment
Watch Ricardo demo his Cool Blonde technique, here…
View this post on Instagram