Fill Those Winter Color Appts!

Want to avoid a post-holiday lull in appointment bookings? Try giving your favorite on-trend color looks a clever 2024 marketing spin to use on social and emailers. These catchy “winterized” concepts (and pics) will get your creative engines started….

Your winterized color menu…

“RICH HOT COCOA”

Promote your best delicious, dark, and decadent brunette looks – amped up with intensely glossy shine and some strategic dimension for depth.

 

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“GINGERBREAD DREAMS”

Warm Copper hair color is showing no signs of slowing down – and these gilded ginger tones offer instant transformation on all complexions.

 

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“ICICLES”

The perfect way to market your favorite dimensional blonde and brunette looks, icicle pieces can frame the face, or add a pop of dimension throughout the hair.

 

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“HIBERNATE THE GRAY”

January is a perfect time to play catch-up – especially for tell-tale roots. Let your clients know about 10-minute gray coverage – using speedy LUMI10 – for an express makeover in minutes.

 

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“CHAMPAGNE TOAST”

Bombshell blonde will never go out of style; but now is the perfect time to offer a winter “refreshment” to your lightened-up clients. Cool and icy, or warm and sunny – all tones can benefit from a burst of brightness when days are gray.

 

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“BRIGHT ON THE HORIZON”

Create a peek-a-boo pop of bold – Silver Ice? True Lav? Peacock Green? — using Joico Color Intensity Shades; or even create a custom-formulated color glaze that you can apply at the shampoo bowl.

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