Dazzling!!! This New PV/BV blonde Is So Cool

With Joico Global Brand Storyteller, Olivia Thompson

blonde hair model

Uneven banding and dark, warm regrowth at the roots. It was a problem that Joico Global Brand Storyteller, Olivia Thompson, instinctively knew she could solve with LumiShine’s Demi-Permanent Liquids in Platinum Violet and Blue Violet – two NEW shades that would bring back a seamless, beautiful, bright blonde. Get the formula, and see how she did it, here:

The task…

Color correction to remove unwanted warm tones, visible banding at the root area, and create an allover bright blonde.

Olivia’s pro tips…

✩ Pre-tone the roots after the high-lift color using LumiShine Demi Permanent Liquids in new Platinum Violet and Blue Violet. “I decided to combine them, because there was both yellow and orange to cancel out,” explains Olivia, who wanted to make sure she had violet and blue in her formula. “This ensures that any of the hair that’s not highlighted is exactly the color we want it to be.”

✩ Start every service with Defy Damage ProSeries1 — a dry aerosol spray that is applied in short bursts to dry hair prior to any chemical service. It’s designed to protect bonds in the hair from degradation that occurs during color, lightening, perming, and straightening services. Big bonus? There’s no need to reformulate your color, adjust your developer, or change your process timing–just shake the can vigorously, apply to clean dry hair then apply Olivia’s formula.

✩ When processing is complete, rinse and apply Defy Damage Shampoo, followed by ProSeries 2 for five minutes. This game-changing product will restore and regenerate bonds while locking in color.

Olivia’s formula…Prep treatment: Defy Damage ProSeries1 Bond-Protecting Color Optimizing Spray

Formula 1: LumiShine High Lift XLAA Ash Ash + LumiShine 40 Volume Developer

Formula 2: LumiShine Demi-Liquid 8PV Platinum Violet + 7BV Blue Violet + LumiShine 5 Volume Developer

Formula 3: Blonde Life Lightening Powder + LumiShine 20 Volume Developer

Formula 4: LumiShine Demi-Liquid 9PV Platinum Violet + LumiShine 5 Volume Developer

Post Treatment: Defy Damage Shampoo, followed by Defy Damage ProSeries2 Bond-Strengthening Color Treatment

Watch Olivia's formula in action, here:

 

 

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