Brunette’s Big Moment

Featuring Joico Global Artistic Director, Laura Gibson

laura holding lumishine box

Get your fall plan in place, because brunette is seriously on the map. Luscious, melty mochas…beige-y caramels…deep, dark chocolate tones – they’re all taking center stage on the trend scene; and we’ll be right there with you to help you create those gorgeous looks with brand-new brunette shades from the LumiShine Permanent Crème Color Collection: Mocha (M) and Natural Beige (NB) Series. “As a hairstylist, there’s nothing more important than keeping the hair as healthy as possible, which is why LumiShine is my go-to for permanent hair color,” says Laura. “It’s formulated with a bond builder inside, so not only am I getting the benefit of a permanent hair color, I’m also getting the benefit of a bond builder that strengthens the hair up to 100% during the coloring process.” 

Natural Beige

lumishine permanent creme 5nb

5NB / 5.072

lumishine permanent creme 6nb

6NB / 6.072

lumishine permanent creme 7nb

7NB / 7.072

lumishine permanent creme 9nb

9NB / 9.072

lumishine permanent creme 10nb

10NB / 10.072

Mocha

lumishine permanent creme 3m

3M / 3.037

lumishine permanent creme 5m

5M / 5.037

lumishine permanent creme 6m

6M / 6.037

Perfect for adding warmth and richness to brunette hair, these new Mocha and Natural Beige hues are universally flattering and easy to customize for warm, neutral, and cool skin tones.

laura with hair model treating hair
laura treating hair model
laura treating hair model
brunette before and after treatment

4 reasons you’ll love them…

lumishine boxes spinning

1. Mocha shades add rich, warm chocolate-brown dimension to brunette hair.
2. Mocha shades help achieve caramel mocha-to-mocha-latté hues while covering gray.
3. Natural Beige shades help neutralize warmth for neutral beige blonde and brunette results.
4. Natural Beige shades can be customized to cover gray and highlight.

The perks of LumiShine Permanent Crème Color here!

Laura’s Look: The Perfect Mocha Brunette…

laura holding lumishine box

“I chose the base color shade 5M because it’s pre-blended perfectly and gives me the most beautiful mocha shade for a brunette,” she explains. “And I chose 7NB, because I wanted to keep dimension in the hair: 7NB has a gold violet reflect, so I’m able to keep the warmth, but that little bit of violet allows me to neutralize as I lighten.”

The formula…

Base: LumiShine Permanent 5M Mocha + 5 Volume LumiShine Developer

Highlight: LumiShine Permanent 7NB Natural Beige + 40

Lowlight: LumiShine Permanent 5M Mocha + 5 Volume LumiShine Developer

lumishine 5m with mixing bowl

WATCH THE NEW LUMISHINE PERMANENT CRÈME COLOR IN ACTION HERE:

 

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