THE TIMELESS BOB
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH
Take a beautifully cut bob. Add layers…some bangs…the right products…and you have a cut for the ages. ALL ages. In this step-by-step, Joico Global Artistic Director, Richard Mannah, shows you how this modern look comes together, from start to finish. “The inspo was to create a beautiful classic bob with layers and a fringe; making it a versatile and suitable shape that’s utterly timeless and relevant,” explains Richard. But timeless doesn’t have to mean boring or expected. By keeping the length versatile, adding layers, and cutting long bangs, Richard shows how you can change up a classic look to suit any face shape you’re working on.
This trick is everything: Richard’s key cutting tip…
“Using the comb to cut a bob minimizes graduation. Zero degrees elevation is the key for that clean blunt baseline on a bob.”
And Joico’s new YouthLock Care collection makes a huge difference…
“I love how YouthLock takes this cut and really makes the hair look and feel healthy,” says Richard. “The collagen in this line delivers that super bouncy movement and youthfulness without weighing it down.”
4 products – 1 big finish…
Cleanse with YouthLock Shampoo:
Purifying hair of daily dirt and grime, Youthlock Shampoo's gentle, sulfate-free formula delivers full-tilt clean, while reducing hair fall and delivering big-time shine for the ages.
Hydrate with YouthLock Conditioner:
Reinventing hair that’s become dry, brittle, and falling short, Youthlock Conditioner delivers a transformative new outlook on life. Detangling becomes a breeze and hair fall is reduced, while the legendary power of Buriti fruit oil – chockfull of antioxidants and vitamins known to help restore hydration and shine – imparts a truly healthy, ageless boost.
Dive deep with YouthLock Treatment Masque:
Dry, frizzy, unruly strands are instantly transformed with Youthlock Treatment Masque ; hair fall is reduced; and frizz becomes a faint memory. You simply apply to clean, damp hair; leave on 2-5 minutes, and then rinse.
Protect with YouthLock Blowout Crème:
This heat-busting shield of protection safeguards strands from breakage, hair fall, humidity, and even frizz. Stepping in front of the struggle of damaging heat tools, Youthlock Blowout Crème reverses the effect of time on each strand; delivering body, bounce, and shine, while protecting hair from environmental hazards. “Use this product to smooth the shape and tuck the ends under with a round brush,” says Richard. “To dry the fringe, use a round brush and dry it forwards for that gorgeous subtle flick.”
Watch Richard create the Timeless Bob, here…
View this post on Instagram
