If ever there were a month to blow us away with your stunning red looks, February is it – frankly, we can’t stop swooning over your fiery and fab Instagram posts. In fact, you have your finger right on the pulse of the hottest color trend around: Not only are gingers hugely popular in salons now, but Pantone Viva Magenta was named the 2023 Color of the Year.
From flaming reds to luscious cranberries, pastel pinks to intense oranges, your work is showing the range – and power – of this punchy, eternally sexy shade. See some of our faves….
Look #1: Hearts On Fire
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Artist: @_danielledoeshair
Why we love it: There are hardly words that do justice to this perfect display of russet fire – plays of light and dark do a seductive dance of dimension.
Formula 2 (Mids to Ends): LumiShine Permanent Crème Color 5RR + 5NRv (1/8 Part) with 10 Volume
Look #2: Sweetheart Pink
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Artist: @colorbymarisa
Why we love it: Playful and gutsy, this bright combo marries fearless fluorescence with dashes of darkness.
Look #3: True Blue Red
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Artist: @lmariehairr
Why we love it: With blue-red undertones and pops of ruby, this gradation of dark-to-light shows off the beauty of a deep, dark base.
Formula 2 (Roots): LumiShine Permanent Crème Color 1N (3 parts) + 3RR (1 part) with 5 Volume LumiShine Developer
Formula 1 (Mids-Ends): Color Intensity Ruby Red
Look #4: Main Squeeze
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Artist: @larisadoll
Why we love it: Sometimes, the most glorious pairings come to life in unexpected ways – and Joico Global Brand Ambassador, Larisa Love, proves it with this bold marriage of Rose, Yellow, and Hot Pink.
Formula 2 (Toner): LumiShine Demi-Permanent Liquid Color 8NC (3 parts) + Clear (1 part) with 5 Volume LumiShine Developer
Formula 3: Color Intensity Yellow (4 Parts) + Red (1 Part)+ Hot Pink (2 Parts)
Formula 4: Color Intensity Soft Rose
Formula 5: Color Intensity Yellow
Look #5: Auburn Lust
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Artist: @iamjcurls
Why we love it: Glints of copper bring show off every glorious curl to perfection in this halo of texture and dimension.
