

THE ASSIGNMENT:
“My client’s initial look was natural, virgin hair. She had never dyed her hair before and was a natural level 7.”
A HAIRDRESSER’S DREAM:
“Although the process was very time consuming,
there weren’t any major challenges because she’d never colored her hair before – it was in such healthy condition.”
THE GORG FACTOR:
“We chose a shade and tone of blonde that would
complement her current skin tone. She has a natural look, so we went with a color that was seamless and complementary.”
THE MAINTENANCE SOLUTION:
“Going into this, it’s important to know this is not a low-maintenance look. To keep up this shade of blonde requires highlights every 6-8 weeks.”
THE REACTION:
“My client’s immediate response to her new look was that it reminded her of her hair-color when she was young; which is why we came up with the name, Baby Blonde. We were both in love with the results!”
THE TAKE-AWAY:
The Blonde Life line provides perfect upkeep after clients leave the salon…Brightening Shampoo and Conditioner, Masque, and Brilliant Glow Brightening Oil.
THE BABY BLONDE FORMULA:

Root Tap: LumiShine Demi-Permanent Liquid 8NG + 9V equal parts with 5 Volume LumiShine Developer
Toner: LumiShine Demi-Permanent Liquid 10NWB with 5 Volume LumiShine Developer