Featuring Joico Brand Storyteller & Blonding Specialist, Olivia Thompson
Ask Joico Brand Storyteller & Blonding Specialist, Olivia Thompson, for the single biggest clue that someone has healthy hair, and she’ll immediately start talking about a mirror-like shine…the kind you only get from good hydration. Today, she’s sharing her own eco-friendly approach that you can try yourself at home (along with some genius cleansing tricks). Glisten up, here:
“The essence of lush, hydrated hair mirrors the vibrancy of a fresh, dew-kissed morning. I like to call it, “Nature’s Brilliance” — it’s a celebration of hair that looks and feels naturally beautiful, and shines with health.” – Olivia Thompson
Olivia’s path to shine…
It starts with Inner Joi Hydrate, Joico’s brand-new, earth-friendly collection specifically targeted to thirsty hair. Hydrate delivers soft, silky, shiny strands; a surge of moisture; a soothed scalp; and less frizz. The entire Inner Joi line was developed with clean* , animal-test-free ingredients that are 100% vegan:
The Hydrate regimen contains apple extract, a naturally derived**, upcycled ingredient that delivers all-day moisture for nourished, healthy-looking hair. “It helps keep the scalp feeling fresh and replenished,” explains Olivia.
How to nail super-shiny, healthy hair, Olivia-style…
Use hydrating products and let them go to work: “The technique behind “Nature’s Brilliance” lies in the thoughtful application of Joico’s Hydrate collection,” explains Olivia. “The Shampoo and Conditioner work synergistically to infuse each strand with moisture, creating a strong foundation. The leave-in Detangler adds a unique touch by effortlessly unraveling knots and leaving hair silky smooth. It’s not just a routine; it’s a transformative experience for your hair.”
Make sure hair gets squeaky clean: “My rule of thumb is if my hair has gone three to four days without a shampoo, I wash twice. Anything beyond four days and I will wash my hair three times to ensure the hair is squeaky clean. Hair will feel so fresh, too!”
Take advantage of the wholesome approach: “Inner Joi Hydrate is a rejuvenating choice with 86% naturally-derived** ingredients, offering a wholesome experience for your hair. After using it, both hair and scalp feel refreshed, thanks to its gentle cleansing formula that avoids the discomfort of a tight scalp. The shampoo is free of SLS/SLES sulfates***, underlining its commitment to quality and care,” explains Olivia.
Watch Olivia DIY the routine on her own hair…
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*To learn more about how Joico defines ‘clean’, visit joico.com
**According to Global ISO 16128 Standard, 86%+ naturally derived means that plant and mineral-derived materials and water, all of
which undergo limited processing, make up at least 86% of the formulas
***SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
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