INCH BY INCH
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH
Let’s be clear: No one is asking your clients to lop off their long hair. What we ARE asking is that you take a look at this gorgeous mid-length cut from Joico Global Artistic Director, Richard Mannah: It kisses those dead, straggly ends goodbye. And it’s got all sorts of shape and movement that makes longer hair instantly modern for fall. “This is a “fall-inspired” shape that’s wearable and easy to maintain,” explains Richard, who urges you to explain the merits of a haircut in the fall. “It’s always good to cut a couple of inches off after summer to eliminate those dead ends after being in the sun all season.”
Richard’s pro pointers…
Freshen it with a fringe:
“Creating a fringe gives this mid-length shape a fresh, cute look. The key is to cut the fringe at a length which best suits the client’s face shape.”
Consider color:
“I wanted to work on a chocolate-inspired color with some subtle lighter pieces to add dimension and depth. It’s common to go warmer with the color on the fall.”
Let the brush do the work:
“When styling, allow the hair to cool down around the brush for that added va-va volume and movement.”
Richard’s styling moves…
Before cutting, prep hair with K-PAK Luster Lock Multi-Perfector Daily Shine & Protect Spray: This “wonder spray for healthy-looking hair every day” is a silky, leave-in treatment that that delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure – all of which can fade your hair color. The results are remarkable and visible…smooth-as-silk hair that shines like nobody’s business. Richard loves to use it as a multi-tasking cutting agent.
Before the blow-dry, apply JoiFULL Volumizing Styler: This unique hybrid styler delivers the glide power and slip of a silky crème, along with the molding/shaping power typically found in gel products; working in tandem, these two features transform fine hair, creating full, airy volume for 24 hours, while protecting your strands against the ravages of humidity and frizz. Bolstered by hair-thickening ingredients, JoiFULL is an amplifier that creates luxurious volume, body, and fullness without any trace of a stiff or crunchy residue.
Followed by NEW YouthLock Blowout Crème: Offering heat-busting shield of protection that safeguards strands from breakage, hair fall, humidity, and even frizz, Blowout Crème reverses the effect of time on each strand; delivering body, bounce, and shine, while protecting hair from environmental hazards. With each application of this styler formulated with collagen, you’ll kiss the effects of humidity and static goodbye, as hair is strengthened and instantly revitalized with an ageless glow.
The final step is Heat Hero Glossing Thermal Protector: Richard always finishes his fall cut with our next-generation hair guardian, which springs into action to protect each strand from the assault of thermal styling and imparts a beautiful shine.
Here’s what it does for you:
While protecting hair from the damaging effect of heat stylers, Heat Hero delivers a luxurious, glossy sheen.
It also locks out hair-dulling pollutants.
It even has a heat-activated split-end mender that gets to work the minute you touch hair with a blow-dryer or thermal-styling tool.
Heat Hero dials up the protection to 450 degrees!
The easy-spray formula contains nourishing Moringa Seed Oil, to help create healthy, strong, damage-resistant hair.
Watch Richard create this Fall Cut with step-by-steps, here:
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