PROFESSIONAL HAIR COLOR
Challenge your creativity with innovative color lines that stay one step ahead of curve. From blonding to gray coverage, bold looks to custom color, every product is created with a singular goal: to help you deliver the healthiest, most gorgeous hair imaginable.
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LumiShine Permanent Crème Color
Create gorgeous, predictable hair color with LumiShine Permanent Créme Color: Natural Series – balanced, natural-blonde/brown results and 100% gray coverage at every level. Just 3 steps to healthy hair with 2X the shine!
2.5 oz

Lightest Blonde
Permanent

Medium Blonde
Permanent

Light Blonde
Permanent

Dark Blonde
Permanent

Blonde
Permanent

Light Brown
Permanent

Medium Brown
Permanent

Dark Brown
Permanent

Black
Permanent

Light Blonde
Permanent

Blonde
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Medium Brown
Permanent

Dark Brown
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Medium Brown
Permanent

Lightest Blonde
Permanent

Light Blonde
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Lightest Blonde
Permanent

Light Blonde
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Mocha Dark Blonde
Permanent

Mocha Light Brown
Permanent

Mocha Dark Brown
Permanent

Lightest Blonde
Permanent

Light Blonde
Permanent

Blonde
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Light Blonde
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Medium Brown
Permanent

Lightest Blonde
Permanent

Light Blonde
Permanent

Blonde
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Medium Brown
Permanent

Light Blonde
Permanent

Blonde
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Blonde
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Dark Brown
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Blonde
Permanent

Dark Blonde
Permanent

Medium Brown
Permanent

Medium Brown
Permanent

Dark Brown
Permanent

Black
Permanent

Lightest Blonde
Permanent

Light Blonde
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Lightest Natural Blonde
Permanent

Lightest Beige Blonde
Permanent

Lightest Ash Blonde
Permanent

Lightest Ash Ash Blonde
Permanent

LumiShine YouthLock Permanent Crème Color
Turn back the clock with collagen-infused LumiShine YouthLock Permanent Crème Color Natural Natural Series – delivering 100% gray coverage, renewed bounce, softness, and resilience for gorgeous, shiny, youthful hair.
2.5 oz

Lightest Blonde
Permanent

Medium Blonde
Permanent

Light Blonde
Permanent

Dark Blonde
Permanent

Blonde
Permanent

Light Brown
Permanent

Medium Brown
Permanent

Darkest Brown
Permanent

Light Blonde
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Dark Brown
Permanent

Warm Blonde
Permanent

Dark Blonde
Permanent

Medium Brown
Permanent

Lightest Blonde
Permanent

Light Blonde
Permanent

Blonde
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Medium Brown
Permanent

Copper Light Blonde
Permanent

Copper Medium Blonde
Permanent

Copper Dark Blonde
Permanent

Copper Light Brown
Permanent

Copper Medium Brown
Permanent

LumiShine Lumi10 Permanent Crème Color
The first professional permanent hair color to deliver 100% gray coverage and up to 2X the shine in just 10 minutes, Lumi10 offers a collection of luscious, deeply pigmented shades, and long-lasting, fade-resistant color.
2.5 oz

Lightest Blonde
Permanent

Dark Blonde
Permanent

Blonde
Permanent

Light Brown
Permanent

Medium Blonde
Permanent

Medium Brown
Permanent

Dark Brown
Permanent

Blonde
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Beige Blonde
Permanent

Beige Medium Blonde
Permanent

Beige Dark Blonde
Permanent

Beige Light Brown
Permanent

Blonde
Permanent

Dark Blonde
Permanent

Light Blonde
Permanent

Medium Blonde
Permanent

Light Brown
Permanent

Blonde
Permanent

Medium Blonde
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

Dark Blonde
Permanent

Light Brown
Permanent

LumiShine Demi-Permanent Crème Color
Deliver depth, dimension, and utterly predictable results with LumiShine DD Dimensional Deposit Demi-Permanent Crème Color – the unique, ammonia-free system that creates beautifully conditioned hair and gleaming, vibrant looks.
2.5 oz

Lightest Blonde
Demi-Permanent

Dark Brown
Demi-Permanent

Blonde
Demi-Permanent

Light Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Medium Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Medium Brown
Demi-Permanent

Lightest Blonde
Demi-Permanent

Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Dark Brown
Demi-Permanent

Light Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Medium Brown
Permanent

Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

LumiShine Demi-Permanent Liquid Color
Deliver depth, dimension, and utterly predictable results with LumiShine Demi-Permanent Liquid Color – the versatile, ammonia-free system that creates beautifully conditioned hair and vibrant looks, with beautiful gray blending.
2 oz

Lightest Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Blonde
Demi-Permanent

Light Brown
Demi-Permanent

Medium Blonde
Demi-Permanent

Medium Brown
Demi-Permanent

Dark Brown
Demi-Permanent

Light Blonde
Demi-Permanent

Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Light Brown
Demi-Permanent

Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Light Brown
Demi-Permanent

Light Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Medium Brown
Demi-Permanent

Light Blonde
Demi-Permanent

Medium Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Lightest Blonde
Demi-Permanent

Blonde
Demi-Permanent

Lightest Blonde
Demi-Permanent

Light Blonde
Demi-Permanent

Medium Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Medium Brown
Demi-Permanent

Lightest Blonde
Demi-Permanent

Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Light Blonde
Demi-Permanent

Medium Blonde
Demi-Permanent

Blonde
Demi-Permanent

Medium Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Medium Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Light Brown
Demi-Permanent

Dark Blonde
Demi-Permanent

Blonde
Demi-Permanent

Medium Brown
Demi-Permanent

Light Brown
Demi-Permanent

Lightest Blonde
Demi-Permanent

Light Blonde
Demi-Permanent

Medium Blonde
Demi-Permanent

Dark Brown
Demi-Permanent

Lightest Blonde
Demi-Permanent

Light Blonde
Demi-Permanent

Blonde
Demi-Permanent

Lightest Blonde
Demi-Permanent

Light Blonde
Demi-Permanent

Blonde
Demi-Permanent

Lightest Blonde
Demi-Permanent

Light Blonde
Demi-Permanent

Medium Blonde
Demi-Permanent

Lightest Blonde
Demi-Permanent

Light Blonde
Demi-Permanent

Medium Blonde
Demi-Permanent

Dark Blonde
Demi-Permanent

Medium Brown
Demi-Permanent

Black
Demi-Permanent

LumiShine Developers
LumiShine Developers are used with permanent crème formulas for up to two levels of lift on your color creations—available in 5 (1.5%), 10 (3%), 20 (6%), 30 (9%), 40 (12%) Volume—it activates pioneering ArgiPlex Technology for healthy hair with 2X the shine.
16 oz / 32 oz

Vero K-PAK Permanent Crème
Unleash your inner artist with Vero K-PAK Permanent Créme Shades, a palette of pure tone colors that offers unlimited, utterly-customized looks with stunning vibrancy, excellent condition, and predictable, long-lasting results.
2.5 oz










Vero K-PAK Color Age Defy
Get to the root of gray coverage with Vero K-PAK Color Age Defy, the first hair-color line proven to reverse the key signs of maturing hair with youthful texture, luster, manageability, and long-lasting, radiant results.
2.5 oz




















Light Blonde
Permanent











Vero K-PAK Lighteners
Blondes within reach, these 2 Vero K-PAK Lighteners – Vero Light and Vero Crème – provide advanced, fast-track options for creating healthy, blonde, beautifully protected hair.
10.5 oz • 16 oz • 32 oz

Vero K-PAK Color Developers
Color Veroxides and Vero K-PAK Chrome Activator
Vero K-PAK Color Veroxide delivers condition and care during all Vero K-PAK color services. This gentle, crème developer—available in 10 (3%), 20 (6%), 30 (9%), and 40 (12%) Volume—is formulated with Quadramine Complex for healthy, strong hair.
32 oz

Blonde Life Lighteners
Enter the world of bombshell blonde with high-performance lighteners designed to safely deliver extraordinary on-and-off-the-scalp blonding. Protecting each strand for optimal health and condition, every single product is formulated to help you reach all-new levels of artistry and imagination.

Blonde Life Demi Gloss
Blonde Life Demi Gloss shades are the most versatile, demi-permanent tool in the entire Blonde Life system—allowing you to refresh, tone, gloss and customize pre-lightened hair with seven stunning shades you can mix and match to your clients needs.
2 oz





Blonde Life Quick Tone
Get to the blonde zone in just 5 minutes with Quick Tone Liqui-Crème Toners – a super-fast way to customize fashion-forward, pre-lightened looks without breakage. Available in 4 glistening colors that will glow you away.
2.5 oz

Sand

Clear

Blonde Life Developers
Our creamy, Coconut Oil-enriched Blonde Life Developers – in 5, 20, and 40 Volume – work in tandem with our Blonde Life lighteners and toners to add the little extra care hair needs while being lifted to new heights.
32 oz

Color Intensity
Discover the dazzle of Color Intensity – concentrated pigments for over-the-top vibrant looks that last up to 20 shampoos, no developer required! The straight-from-the tube formula can be intermixed for endless possibilities.
4 oz
