Lighteners
Discover lightening options that deliver high performance and healthy results. Our Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.
JoiColor LIGHTENERS COMPARED
| BLONDE LIFE BALAYAGE LIGHTENER | BLONDE LIFE POWDER LIGHTENER | BLONDE LIFE SILVERLIGHT POWDER LIGHTENER | BLONDE LIFE CREME LIGHTENER | VERO K-PAK CRÈME LIGHTENER | VEROLIGHT POWDER LIGHTENER | |
|---|---|---|---|---|---|---|
| PACKAGING |  |  |  |  |  |  |
| APPLICATION | Balayage, Off Scalp | Highlights On & Off Scalp | Highlights, On & Off Scalp | Highlights, Balayage On & Off Scalp | Highlights On & Off Scalp | Highlights On & Off Scalp |
| LIFTING POWER | Up to 7 + | Up to 9+ | Up to 9+ | Up to 9+ | Up to 8 | Up to 8 |
| SPEED | Fast | Fastest* | Fastest | Fastest* | Fast | Fast |
| TECH STORY | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy-looking blonde hair | Bond-building Arginine + Tamanu and Monoi oils for beautiful, healthy- looking blonde hair | With lipid-rich Shea Butter and Jojoba Oil, Quadramine Complex to help deliver unsurpassed, healthy- looking results | Creates beautiful blondes with optimal protection |
| THE JOIFUL DIFFERENCE | Soft clay texture stays put when lifting ans stays moist and does not transfer while processing | Maximum lift; additives unnecessary as conditioning agents are included in the formula | CHARCOAL to help counteract brassiness while processing | Creamy, smooth, condi- tioning formula; doesn’t require additives; maximum lift | Ultra emollient lightener eliminates dryness and dullness for beautifully protected blondes with a fragrance-free formula | Leaves hair in healthy-looking K-PAK condition |
| YOU’LL LOVE IT IF YOU LIKE | Redken Free Hand Creamy Lightener, Schwarzkopf BLONDEME Clay Lightener | Schwarzkopf BLONDME, Redken FlashLift | Difiaba Charcolite, | Wella Blondor Soft Blonde Cream, Schwarzkopf BLONDME Creme | Wella Blondor Soft Blonde Cream, Schwarzkopf BLONDME Creme | Wella Blondor |
| SHOP NOW | SHOP NOW | SHOP NOW | SHOP NOW | SHOP NOW | SHOP NOW |
What's New
Video Tutorials
Blonde Dark-To-Light Hair Color Formula and Tutorial
Learn This “Bright Diamond Blonding Technique” With Joico’s Defy-Damage Protection
Gorgeous Natural Hair Color Technique: "Nude Glow" by Larisa Love
Platinum Pearl Blonde Hair Color Formula and Step-By Step
Creme D'Blonde Hair Color Technique Tutorial
How to get all-over summer babylights + foilyaged ends Step-by-step
Honey Caramel Balayage with Colorist Denis De Souza
Glam Champagne Blonde Technique (with Joico Blonde Life)
Bronde Haircolor Technique: Surfside Blonde with LumiShine
La La Land Blonde: Foilyage Technique (with Joico Blonde Life)
Power Platinum Blonde Tutorial
Blonde Life Sun Kissed Coastal Blonde Tutorial
Step-by-Step Tutorials
Get Julianne Hough’s New Blonder-Than-Blonde Formula20190403161813
Get Julianne Hough’s New Blonder-Than-Blonde Formula
Behind the scenes with Jill and Jules…“I took this babe to her ultimate baby-blonde self,” enthused Jill BuckA...
Power Platinum Blonde20190307115329
Celebrity colorist, Denis De Souza, shows you how to recreate this fierce Platinum Power Blonde, dazzling tech...
Sun Kissed Coastal Blonde20170508161209
Thanks to our brand-new Blonde Life Power Lightener, a hydrating color revolution that lifts nine+ levels in l...
Color Formulas
Olivia Smalley How-To with Blonde Life20190826095324
Olivia Smalley How-To with Blonde Life
View this post on Instagram A post shared by Olivia Smalley Cosmoprof Team (@omgartistry) on Jul 28...
Toasted Coconut Blonde Step by Steps20190801105057
Toasted Coconut Blonde Step by Steps
Formula 1: Triple Threat Technique View this post on Instagram A post shared by Joico (@joico) on Ju...
2 Cool Ways to Blonde up Big-Time20190729113803
2 Cool Ways to Blonde up Big-Time
FORMULA 1:FORMULAPrepped with Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray Foiled with @joico...
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique20190515120937
The Scoop: Larisa Love’s ‘Pick-Me-Up’ Technique
We sat down for a convo with our super-fun (and uber-creative) Brand Ambassador after the show, to get the ful...
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