InnerJoi Preserve
Hold on to your hue with naturally-derived* color care.
InnerJoi™ Preserve formulas, which include Raspberry seed oil and Beet root extract have been developed specifically for fade-fighting. Give your color-treated hair just the care and protection it needs to stay salon-vibrant longer.
Inner Joi products are developed with your hair and our environment in mind. Our focus is on creating clean† formulas with a high level (86%-98%) of naturally-derived* ingredients that don’t compromise on performance.
Outer beauty
While inner beauty may be what’s most important, we wanted to ensure that what’s on the outside (our packaging) didn’t fall short when it comes to being sustainably conscious. All Inner Joi shampoos and conditioners are packaged in recovered and recycled Social Plastic®***, which supports communities in need and helps fight ocean plastic pollution. All other Inner Joi bottles are made with a minimum of 50% post-consumer recycled plastic.
What does all this mean?
Clean haircare language can sometimes be unclear, so you may be wondering what we mean when we talk about clean†, naturally-derived*, and sustainable. Let us explain…
Animal test-free, vegan formulas, all made with 86%-98% naturally-derived* ingredients + pure Joico performance. This means that the ingredient is made from plant and mineral-derived materials and water which have undergone limited processing.
PETA’s Beauty Without Bunnies global program recognizes brands like Inner Joi that meet their no-animal-testing standards. Moreover, our entire
InnerJoi product line is free of animal-derived ingredients so we’re certified “Global Animal Test-Tree and Vegan” by PETA, which means a brand is truly cruelty-free.
All Inner Joi products are made without:
Silicones • Parabens • Gluten • SLS/SLES Sulfates • Phthalates • Mineral Oil
All Inner Joi shampoos and conditioners are bottled in 95% recovered & recycled Social Plastic® to support communities in need and help fight ocean plastic.
Our Inner Joi shampoo and conditioner bottles are made using 95% Social Plastic***, from Plastic Bank.
Plastic Bank is stewarding the collection of ocean-bound plastic and empowering collection communities to thrive. The recycled plastic is reborn as Social Plastic® feedstock and used in the production of products and packaging – thus helping create new life for old plastic.
- Made with 95% Social Plastic***
- Reduces carbon omissions
- Makes a positive impact on the planet and helps fight poverty
About Plastic Bank
Plastic Bank envisions a wasteless world. We empower the Social Recycling movement that stops ocean plastic and helps alleviate poverty. Our collection communities exchange plastic waste as currency for income and life-improving benefits. Exchanges are recorded through our proprietary blockchain-secured platform, enabling traceable collection, secured income, and verified reporting. The collected material is processed into Social Plastic feedstock for reuse in products and packaging.
PlasticBank® and Social Plastic® are trademarks of The Plastic Bank Recycling Corporation.
Learn more at plasticbank.com.
What does all this mean?
Clean haircare language can sometimes be unclear, so you may be wondering what we mean when we talk about clean†, naturally-derived*, and sustainable. Let us explain…
Animal test-free, vegan formulas, all made with 86%-98% naturally-derived* ingredients + pure Joico performance. This means that the ingredient is made from plant and mineral-derived materials and water which have undergone limited processing.
PETA’s Beauty Without Bunnies global program recognizes brands like Inner Joi that meet their no-animal-testing standards. Moreover, our entire
InnerJoi product line is free of animal-derived ingredients so we’re certified “Global Animal Test-Tree and Vegan” by PETA, which means a brand is truly cruelty-free.
All Inner Joi products are made without:
Silicones • Parabens • Gluten • SLS/SLES Sulfates • Phthalates • Mineral Oil
All Inner Joi shampoos and conditioners are bottled in 95% recovered & recycled Social Plastic® to support communities in need and help fight ocean plastic.
Our Inner Joi shampoo and conditioner bottles are made using 95% Social Plastic***, from Plastic Bank.
Plastic Bank is stewarding the collection of ocean-bound plastic and empowering collection communities to thrive. The recycled plastic is reborn as Social Plastic® feedstock and used in the production of products and packaging – thus helping create new life for old plastic.
- Made with 95% Social Plastic***
- Reduces carbon omissions
- Makes a positive impact on the planet and helps fight poverty
About Plastic Bank
Plastic Bank envisions a wasteless world. We empower the Social Recycling movement that stops ocean plastic and helps alleviate poverty. Our collection communities exchange plastic waste as currency for income and life-improving benefits. Exchanges are recorded through our proprietary blockchain-secured platform, enabling traceable collection, secured income, and verified reporting. The collected material is processed into Social Plastic feedstock for reuse in products and packaging.
PlasticBank® and Social Plastic® are trademarks of The Plastic Bank Recycling Corporation.
Learn more at plasticbank.com.
PRESERVE SHAMPOO
Shop Now At Your Local Distributor
Features & Benefits
90% naturally-derived ingredients*
Preserves the life of your haircolor
Gentle cleansing
Free of SLS/SLES sulfates**
Certified PETA Global Animal Test–Free and Vegan (Learn more about the certification)
*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Why It Works
VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.
OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
BEET ROOT EXTRACT: A natural, multifunctional ingredient that has been linked to protection against haircolor fade.
RASPBERRY SEED OIL: A natural source of linoleic acid, phytosterols, omega-3 and -6 fatty acids, and vitamin E
Aqua (Water, Eau), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Methyl 2-Sulfolaurate, PEG-120 Methyl Glucose Trioleate, Betaine, Glycerin, Lauryl Glucoside, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Sclerotium Gum, Citric Acid, Disodium 2-Sulfolaurate, Dioleoylethyl Hydroxyethylmonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Isoamyl Laurate, Propanediol, Propylene Glycol, Rubus Idaeus (Raspberry) Seed Oil, Benzyl Alcohol, Ethylhexyl Olivate, Hydrolyzed Jojoba Esters, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Lactic Acid, Squalane, Methyl Oleate, Potassium Sorbate, p-Anisic Acid, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.
Let's Try It
Apply to wet hair. Lather. Rinse.
Follow with Preserve Conditioner.
PRESERVE CONDITIONER
Shop Now At Your Local Distributor
Features & Benefits
96% naturally-derived ingredients*
Leaves hair color looking shiny & vibrant
Nourishes hair and leaves it feeling soft
Certified PETA Global Animal Test–Free and Vegan (Learn more about the certification)
*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas
Why It Works
VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.
OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
BEET ROOT EXTRACT: A natural, multifunctional ingredient that has been linked to protection against haircolor fade.
RASPBERRY SEED OIL: A natural source of linoleic acid, phytosterols, omega-3 and -6 fatty acids, and vitamin E
Aqua (Water, Eau), Cetearyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Behentrimonium Chloride, Glycerin, Ethylhexyl Olivate, Isoamyl Laurate, Phenoxyethanol, Cetyl Esters, Parfum (Fragrance), Isopropyl Alcohol, Olus Oil (Vegetable Oil, Huile Végétale), Rubus Idaeus (Raspberry) Seed Oil, Caesalpinia Spinosa Gum, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Sodium Gluconate, Hydrolyzed Jojoba Esters, Citric Acid, Oryza Sativa (Rice) Bran Extract, Squalane, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, PPG-1 Trideceth-6, Helianthus Annuus (Sunflower) Extract, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Lactic Acid, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Sodium Benzoate, Potassium Sorbate, p-Anisic Acid, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.
Let's Try It
Apply to clean, damp hair.
Leave in 1 minute. Rinse
PRESERVE PROTECTIVE MILK
Shop Now At Your Local Distributor
Features & Benefits
97% naturally-derived ingredients*
Detangles & nourishes hair
Protects from thermal damage up to 450°F or 232°C
Certified PETA Global Animal Test–Free and Vegan (Learn more about the certification)
*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas
Why It Works
VEGAN PROTEIN: This vegan form of protein, made from pea and vegetable sources, mimics the protein found naturally in hair.
OLIVE ESTER: Biodegradable and upcycled from the production of olive oil, this olive ester helps support healthy-looking hair.
BEET ROOT EXTRACT: A natural, multifunctional ingredient that has been linked to protection against haircolor fade.
RASPBERRY SEED OIL: A natural source of linoleic acid, phytosterols, omega-3 and -6 fatty acids, and vitamin E
Aqua (Water, Eau), Cetearyl Alcohol, Glycerin, Isoamyl Laurate, Phenoxyethanol, Behentrimonium Chloride, Parfum (Fragrance), Dicetyldimonium Chloride, Rubus Idaeus (Raspberry) Seed Oil, Isopropyl Alcohol, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Lauryl Glucoside, Sodium Gluconate, Ethylhexyl Olivate, Caprylyl Glycol, Lactic Acid, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Squalane, Sodium Benzoate, Potassium Sorbate, Lecithin, p-Anisic Acid, Benzoic Acid, Dehydroacetic Acid, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone, Linalool, Benzyl Alcohol, Citronellol.
Let's Try It
Apply to clean, damp hair.
Comb through. Style as usual.
