Colorful
Dye-ing to preserve those fierce, fabulous, vibrant color looks you’ve crafted with care? From deep, dark brunettes to radiant redheads and blonde bombshells, you can commit for the long haul with Joico Colorful: Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. It’s a brilliant and beautiful trio that keeps every color creation true-to-hue.
ANTI-FADE SHAMPOO
Shop Now At Your Local Distributor
Features & Benefits
Free of SLS/SLES Sulfates *
Gently cleanses color-treated hair
Fortifies hair for 3X greater resistance to breakage **
Instantly adds shine
Certified PETA Global Animal Test–Free (Learn more about the certification)
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Why It Works
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Benzoate, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.
Let's Try It
Apply to wet hair. Lather, and rinse.
ANTI-FADE CONDITIONER
Shop Now At Your Local Distributor
Features & Benefits
Instantly detangles and nourishes color-treated hair
Protects hair and reduces breakage by over 70%*
Certified PETA Global Animal Test–Free (Learn more about the certification)
*When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Why It Works
WATER/AQUA/EAU, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ESTERS, AMODIMETHICONE, CETYL ALCOHOL, BEHENYL ALCOHOL, PANTHENOL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, PHOSPHATIDYLCHOLINE, HYDROXYPROPYL CHITOSAN, ROSA CANINA FRUIT OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, CAMELLIA SINENSIS SEED OIL, OLEA EUROPAEA (OLIVE) OIL UNSAPONIFIABLES, OLEA EUROPAEA (OLIVE) FRUIT OIL, HYDROGENATED OLIVE OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, GLYCINE SOJA (SOYBEAN) OIL, ARGININE HCL, PUNICA GRANATUM EXTRACT, DICETYLDIMONIUM CHLORIDE, DISTEARYLDIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, QUATERNIUM-87, PROPYLENE GLYCOL, CITRIC ACID, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 PARETH-7, TRIDECETH-12, DIETHYLHEXYL MALATE, TETRASODIUM EDTA, CETRIMONIUM CHLORIDE, PEG-4 LAURATE, LAURETH-9, GLYCERIN, ISOPROPYL ALCOHOL, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE, SALICYLIC ACID, SORBIC ACID, BENZYL ALCOHOL, SODIUM BENZOATE, SODIUM HYDROXIDE, HYDROXYCITRONELLAL, LINALOOL, FRAGRANCE/PARFUM.
Let's Try It
Apply to clean, damp hair. Leave in 1 minute and rinse.
GLOW BEYOND ANTI-FADE SERUM
Shop Now At Your Local Distributor
Features & Benefits
Helps prevent haircolor from fading off-tone when exposed to UV or sunlight
Instantly increases shine
Boosts color vibrancy and provides softness
Reduces frizz for smoother hair in just one use
Guards against the hair-dulling effects of pollution*
Certified PETA Global Animal Test–Free (Learn more about the certification)
*Laboratory tested using pollution particles
Why It Works
CYCLOPENTASILOXANE, DIMETHICONE, ETHYLHEXYL METHOXYCINNAMATE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, PHOSPHATIDYLCHOLINE, ROSA CANINA FRUIT OIL, CAMELLIA SINENSIS SEED OIL, ARGININE HCL, PUNICA GRANATUM EXTRACT, BUTYL METHOXYDIBENZOYLMETHANE, TOCOPHERYL ACETATE, PROPYLENE GLYCOL, HYDROXYCITRONELLAL, LINALOOL, FRAGRANCE/PARFUM.GERANIOL, FRAGRANCE/PARFUM.
Let's Try It
Apply 1-2 pumps to damp or dry hair. Style as usual.
