As we celebrate the beauty of inclusivity this month, there’s no better time to showcase our extraordinarily talented LGBTQ+ artists and their virtual rainbow of proud color and cut creations. Bold, confident, and utterly authentic — we love them all!
Proud moment: Sunset Dreams
Artist: Joico Master Artist, Kyle Miller: @kyledoesmyhair
Why it’s special: The melty flow of ginger to gold frames the face and brings sparkle right down to the ends.
How it’s done:
Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1 (Base): LumiShine Permanent Crème Color 7CC + 7NRG with 20 volume LumiShine Developer
Formula 2 (Mid-Lengths): LumiShine Permanent Crème Color 7CC with 20 volume LumiShine Developer
Formula 3 (Ends): LumiShine Demi-Permanent Liquid Color 8NC with 5 volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Check it out, here:
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Proud moment: Fierce Flames
Artist: Joico Technical Director, Brandon Corbitt: @brandondoeshairlv
Why it’s special: Unapologetically intense and shiny, this powerhouse look takes tame red hair to a new level of stunning.
How it’s done:
Formula 1: Pre-Lighten hair with Blonde Life Lightening Powder and Blonde Life Coconut Developer
Formula 2: Joico Color Intensity Red
Check it out, here:
Proud moment: Luxe Brunette
Artist: Joico Artistic Educator, Brandy Shelton: @mtlchik
Why it’s special: Creamy, beautiful blended brown tones get glints of gold that capture the light.
How it’s done:
Formula 1: Highlight hair with Blonde Life Lightening Powder and Blonde Life Coconut Developer
Formula 2: Joico LumiShine Demi-Permanent Crème Color ¼ 9NG + ¾ 6 NG and LumiShine Developer
Check it out, here:
Proud moment: Curls Unfurled
Artist: Joico Brand Educator, Ailynn Tiernan: @secret.grotto
Why it’s special: With deft perimeter cutting to unleash the layers, this explosively beautiful balayage look allows natural curls to come alive.
How it’s done:
Formula 1: Highlight hair with Blonde Life Lightening Powder and 5 Volume BlondeLife Coconut Developer
Formula 2: Joico LumiShine Demi-Permanent Liquid Color 9NV and LumiShine Developer
Check it out, here:
Watch these fab looks come to life on our Instagram reel, here:
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