LOVE THIS!
Featuring Joico Global Brand Ambassador, Larisa Love
The month of love is here…the perfect time to put your heart and soul into creating a look that fashion-forward clients will LOVE. And Joico Global Brand Ambassador, Larisa Love, has the sweetest inspo for you: a delicious, pinked-up formula that will have you swooning!
LARISA’S THOUGHTS ON PINK
Of all our pros, there’s probably no one with a name more spot-on to celebrate the heart-filled holiday than the talented Larisa Love, who adores working with bold-yet-feminine color. This look is no exception. “My inspiration with these colors is the love and passion for making others feel beautiful, and celebrating the colors of love for Valentine’s Day,” she explains. “Clients should try this, because it gives a beautiful blend of dimension, along with pops of color in a simple but effective way.”
Formula 1: (Pre-Lighten) VeroLight Powder Lightener with Veroxide 10 Volume Developer moving up to 40 Volume
Formula 2: (Root Shadow) LumiShine Demi Permanent Liquid Crème 6N with LumiShine 5 Volume Developer
Formula 3: (Pre-Tone) BlondeLife Quick Tine Liquid Crème Toner Silver + LumiShine Demi Permanent Crème 10SB with LumiShine 5 Volume Developer
Formula 4: Joico Color Intensity Soft Pink + Blush
Formula 5: Joico Color Intensity Red + Ruby Red + Hot Pink
Post treatment: Defy Damage Pro Series2 Bond-Strengthening Color Treatment
PRO TIP:
“Make sure you wash out all the different Intensity colors separately with cool water until the water is clear,” advises Larisa. “After that, make sure to shampoo the Intensities separately and finish washing the hair with a cooler blast of water to lock things in.”
Watch Larisa steal your heart with this pink confection….
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Send your client home with…
COLORFUL: ANTI-FADE COLLECTION
Dye-ing to preserve that fierce, fabulous, vibrant color long after your salon visit? Commit for the long haul with Joico Colorful. Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. It’s a brilliant and beautiful trio that keeps you true-to-hue.
