With Joico Brand Storyteller, Olivia Thompson
Joico Brand Storyteller, Olivia Thompson, went live on IG recently, dishing about her very favorite products from Inner Joi – Joico’s brand-new breakthrough line of clean, naturally-derived, sustainable haircare. Come hear Olivia talk about why she loves the collection so much…and steal her favorite Inner Joi hacks that she uses on her own hair!
INNER JOI -- the brand-new haircare that does a world of good…
Inner Joi’s three collections – Hydrate, Strengthen, and Preserve — were developed with clean, animal-test-free ingredients that are 100% vegan…which means you get shampoos, conditioners, treatments, and even stylers that deliver the quick-and-easy, reliable performance of Joico haircare…but in a truly eco-conscious way.
- You’ll love the fact that the packaging and bottles are sustainable; and using them actually gives back to communities in need.
- Packaging that helps save the oceans from harmful plastics.
- Formulations that actually nurture the humane treatment of animals.
- And even more importantly, Inner Joi’s clean, naturally derived ingredients deliver the joi of beautiful hair every single day; along with the confidence that comes from knowing you’re doing something good for your world.
“Hydrate is for someone with parched, dry hair, and needs good scalp hydration as well. It has a really wonderful cooling effect that makes your hair feel so refreshed!”
“Preserve is for the person who colors their hair. It really helps hold onto those gloss and toner formulas. It’s especially great when I’m going for those cooler blonde tones and need to keep them from fading.”
“Strengthen is really great if you have overprocessed hair, or your hair is starting to break or split. I always use it right after I get my hair highlighted. It leaves it sooo soft.”
“Sea Salt Spray is great for that little bit of movement and texture. Less is more…sometimes I just spray a bit on my fingertips and use it to help separate those waves.”
“Blowout Crème is very special – it protects hair from heat styling up to 450 degrees. I really push the product into my hair, making sure to use enough around my front pieces. But it’s also great when you want to let hair air-dry. Remember, the sun is like a blow-dryer on your hair.”
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