The evening was sizzling with style as Joico celebrated the kickoff of Hispanic Heritage Month and the exciting launch of our Curls Like Us Collection – a brand-new styling trio that embraces and enhances every unique twist and twirl. Come experience a recap of this joi-filled Miami moment…and start elevating your own world of curls!
Here’s how the sizzle unfolded…
With the sultry heat and humidity of tropical Miami in the air (and in the hair!), 30 local Latina and Afro-Latina editors and influencers gathered for an evening that celebrated both heritage and heart – along with the beauty of proudly showcasing all kinds of curls. The quintessential backdrop for this magic? Nikki Beach Restaurant and Beach Club – a hidden Miami beachfront gem, nestled on the ocean in iconic South Beach.
It was the perfect setting for this multi-cultural community to proudly own the lush opulence of their curls, and an opportunity to experience a whole new way to nurture curly hair with confidence. With cocktails flowing, tastes of the town on the table, and the strains of lively Miami music playing in the background, our guests bonded with Joico’s dream team of curl specialists and exciting Latina influencers in Miami’s media/beauty community. Together, the group talked, confessed, and reveled in the unique beauty and heritage of their hair.
Our star of the night…
Dafne Evangelista, owner of Dafne Beauty House in Miami, FL
This celebrated Latina hairstylist and beauty expert has a rock-solid reputation for creating transformations so stunning and artful, that she’s garnered a loyal client following of celebrities, influencers, and noted beauty enthusiasts. And, like every attendee who was in the room on this special night, Dafne is proud of her one-of-a-kind curls; and uses her unique position as a hair expert and Latina, to share her professional journey working with the multicultural community of Miami.
In celebrating Hispanic Heritage Month, Dafne talked about learning to love and truly embrace her natural curls; as well as having a passion for this special hair type. Not surprisingly, she shared big excitement over Joico’s new Curls Like Us products, which she now uses to nurture, elevate, and showcase the glory of curly hair – her own, as well as that of her diverse Miami clientele.
Joico’s Dream Team helped bring the multi-cultural evening to life…
Joico Global Artistic Director, Richard Mannah
Unveiling the latest fall hair trend – the Curly Cloud with Bangs – Richard did a live cutting presentation in which he crafted the perfect curly fringe to compliment his Miami model’s face shape and hair texture.
Joico Global Artistic Director of Education, Ricardo Santiago
Tag-teaming on stage with Richard Mannah, Ricardo showcased a beautiful Joico hair color look that shined a spotlight on the modern curl shape.
Joico Global Technical Director, Jeannetta Walker-Rodgers
Introducing the Curls Like Us collection, Jeannetta demonstrated two new styling techniques in which she “pancakes” product into the hair, then “breaks the curl cast” to unleash a mass of silky volume.
A few of our Latina guests of honor – proud owners of curly hair!
Stephanie Carrillo @stephycarrillotv: This on-air TV host/producer at Univision is a well-known lifestyle, beauty, and fashion-content creator with a broad Instagram following that loves Stephanie’s curls…and her twin girls!
Wendy Regalado @wendyregalado: A Dominican-born actress, on-air host at Univision, and disneyplusla and Nickelodeon star, Wendy has been hailed as the “Dominican Barbie” – a moniker that celebrates her effervescent beauty and positive personality.
Thatiana Diaz Roman @thatiana.diaz: Beauty expert and Editor-in-Chief of Remezcla, this accomplished journalist, who has held staff positions at Refinery29, People, and Vogue, believes in the vital importance of Latina representation, and is a frequent guest of honor/moderator at industry summits, including Sephora and Cannes Lions.
Check out this moment of fun…
Our “influential” guests played with Curliscope, Joico’s brand-new AR filter on Instagram – a spirited app that reads your curl personality, forecasts your very own hair moniker, and even recommends the perfect product picks.
The takeaways…
To commemorate the culturally rich evening — and arm everyone with the very best tools to embrace their own curly hair — our guests took home the Curls Like Us collection, along with fab swag from the Latina-owned business, Hija de tu Madra. Kitsch provided curl-mandatory satin-silk scrunchies and pillowcases; and perfect brushes from Olivia Garden were also on the menu.
Ready to set YOUR curls free?
Meet the Curls Like Us collection, and take your own texture to the next level…
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