With Joico Global Brand Ambassador and Artistic Director, Larisa Love
Joico Global Brand Ambassador and Artistic Director, Larisa Love, is famous for slaying bold fashion color looks; and this cool lavender/blue/brunette mix is no exception. How she locks in the color and keeps it fadeproof IS, though. Larisa uses the NEW Inner Joi Preserve Collection – Joico’s first-ever clean, naturally-derived, 100% vegan haircare line. Grab her color formula, tips, and fade-proof routine, here:

“I was inspired to create something bold and fresh — yet still wearable. This looks plays off my client’s natural, cool-toned color, and intertwines other cool tones into the mix.” – Larisa Love
Larisa’s pro tips…

Just some of the reasons Larisa reaches for Inner Joi Preserve…


“This Arrowhead foiling technique gives the most incredible blend and lift at the same time while keeping the hair healthy,” explains Larisa. “It’s extremely versatile: You can choose how many back-to-back sliced or weaved sections you’d like, and how close or far apart you want each foil.”
Prep treatment: Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray
Formula 1 (Lightener): BlondeLife Powder Lightener + 20 Volume BlondeLife Coconut Oil Developer
Formula 2 (Root Shadow): LumiShine Demi-Permanent Liquid 8NA Natural Ash + 5 Volume LumiShine Developer
Formula 3 (Gloss): LumiShine Demi-Permanent Liquid 7NB Natural Beige + 9NB Natural Beige + 5 Volume LumiShine Developer


Watch Larisa create and preserve this cool color, here…
View this post on Instagram
Posts You Might Like: