Lavender Love

With Joico Global Brand Ambassador and Artistic Director, Larisa Love

Joico Global Brand Ambassador and Artistic Director, Larisa Love, is famous for slaying bold fashion color looks; and this cool lavender/blue/brunette mix is no exception. How she locks in the color and keeps it fadeproof IS, though. Larisa uses the NEW Inner Joi Preserve Collection – Joico’s first-ever clean, naturally-derived, 100% vegan haircare line. Grab her color formula, tips, and fade-proof routine, here:

lavendar hair color model after

“I was inspired to create something bold and fresh — yet still wearable. This looks plays off my client’s natural, cool-toned color, and intertwines other cool tones into the mix.” – Larisa Love

Larisa’s pro tips…

Always pre-tone before doing an Intensity shade -- especially a cool-based Intensity shade.
Start low volume for lift and work your way up to gradually higher developer.
Use the Inner Joi Preserve Collection to lock in color at the back bar; and send clients home with Preserve Shampoo, Conditioner, and Protective Milk for fade-proof aftercare.
lavendar hair color model before and after

Just some of the reasons Larisa reaches for Inner Joi Preserve…

larisa love holding innerjoi preserve shampoo
90+% naturally derived, animal-test-free, vegan ingredients
Sustainable packaging using recovered/recycled Social Plastic*
No Parabens, Gluten, and SLS/SLES Sulfates
A commitment to helping communities in need
lavender love gif - montage with innerjoi products, larisa love coloring models hair
Larisa’s formula…

“This Arrowhead foiling technique gives the most incredible blend and lift at the same time while keeping the hair healthy,” explains Larisa. “It’s extremely versatile: You can choose how many back-to-back sliced or weaved sections you’d like, and how close or far apart you want each foil.”

Prep treatment: Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray

Formula 1 (Lightener): BlondeLife Powder Lightener + 20 Volume BlondeLife Coconut Oil Developer

Formula 2 (Root Shadow): LumiShine Demi-Permanent Liquid 8NA Natural Ash + 5 Volume LumiShine Developer

Formula 3 (Gloss): LumiShine Demi-Permanent Liquid 7NB Natural Beige + 9NB Natural Beige + 5 Volume LumiShine Developer

lavendar love formula products: lumihsine 5 developer, lumishine bottles, color intensity violet tubes
blue color being applied

Watch Larisa create and preserve this cool color, here…

 

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