With Joico Brand Storyteller, Olivia Thompson
Say that three times fast! You’ll want to after you see the gorgeous face-framing, dimensional brunette that Joico Brand Storyteller, Olivia Thompson, created for her client – a college-bound freshman who loves a neutral beige look. And you’ll keep saying it after you see Olivia’s trick for locking in the luscious NB color with the NEW Inner Joi Preserve Collection – Joico’s first-ever clean, naturally-derived, 100% vegan haircare line.
Why Olivia uses Inner Joi Preserve on this look…
“In the world of hair transformations, there’s nothing quite like the magic of LumiShine’s demi-permanent liquids in the new NB shades to turn dull and brassy into dazzling,” says Olivia, who wanted to make sure that the look would last for her client’s busy new life as a student. Inner Joi’s Preserve Regimen makes it happen: This fade-fighting collection of Shampoo, Conditioner, and Protective Milk, harnesses the power of upcycled Superfood ingredients to safeguard salon hair color, boost shine, and preserve its vibrancy and longevity by 83 percent. Containing naturally-derived ingredients, including Beet Root Extract and Raspberry Seed Oil, Preserve also helps preserve the health of our planet.
Just some of the reasons Olivia uses Inner Joi Preserve…
Prep treatment: Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray
Prep treatment: Defy Damage ProSeries1 Bond-Protecting Color Optimizing Spray
Formula 1 (Lightener): BlondeLife Powder Lightener + 20 Volume BlondeLife Coconut Oil Developer
Formula 2 (Root Shadow): LumiShine Demi-Permanent Liquid 8NA Natural Ash + 5 Volume LumiShine Developer
Formula 3 (Gloss): LumiShine Demi-Permanent Liquid 7NB Natural Beige + 9NB Natural Beige + 5 Volume LumiShine Developer
Watch Olivia create this dimensional look, here…
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