“It scored best for thorough cleansing, making hair feel stronger…” reported the editors of Good Housekeeping, who gave Inner Joi Strengthen Shampoo and Conditioner their coveted Seal, AND a spot in the magazine’s 2024 Beauty Awards.
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Meet the Shampoo and Conditioner duo that just won Good Housekeeping’s Seal…
Inner Joi Strengthen Collection bolsters weak hair with sustainably sourced Coconut and Abyssinian Oils – designed to help repair damage, while leaving hair soft, bouncy, and shiny, with reduced frizz.
Here’s why you’ll love it:
• Strengthens hair & reduces breakage*
• Helps repair damaged hair*
• Leaves hair feeling soft with bouncy movement
• Features responsibly sourced, vegan formulas, 90%+ naturally-derived** ingredients
*Against combing breakage on damaged hair vs. a non-conditioning shampoo
**According to Global ISO 16128 Standard, 90%+ naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90% of the formulas
What GH magazine’s editors and lab results had to say…
How to use the duo…
Step 1: Cleanse with Strengthen Shampoo –apply to wet hair, lather, rinse.
Step 2: Moisturize with Strengthen Conditioner – apply to clean, damp hair; leave in 1 minute, rinse.
Tried Inner Joi Strengthen collection? Love it? Tag@joico on social…we want to hear from you!
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