Recently, “25 outrageously choosy, beauty-obsessed editors” at Cosmo, tested about 500 different beauty products to narrow down the best of the best. And guess what hit their 2024 Holy Grail Beauty Award list: Inner Joi Hydrate Detangler! Find out why this game-changing styler handily won their seal of approval.
Meet the Detangler that just won Cosmopolitan’s 2024 Holy Grail Beauty Award Seal …
Inner Joi Detangler is an earth-friendly styler that’s been developed with clean, animal-test-free ingredients that are 100% vegan. Created with upcycled Apple Extract:
• It delivers 97% naturally-derived ingredients*
• It hydrates hair with one use
• It detangles and nourishes hair
• Hair looks smooth and less frizzy
*According to Global ISO 16128 Standard, 86%-98% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 86%-98% of the formulas
**SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
How to use it: After cleansing with Inner Joi Hydrate Shampoo and Conditioner, apply Hydrate Detangler to clean, damp hair and style as usual.
What Cosmo’s magazine’s editors and lab results had to say…
“A detangler that works *and* smells delish? A win-win for everyone.”
“It also uses 97 percent natural ingredients, which is a big bonus for anyone who loves clean beauty products.”
Tried it? Love it? Tag @joico on social…we want to hear from you!
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