
I WANT IT ALL!
Featuring Joico Global Brand Ambassador, Larisa Love
Gottta love a client who loves getting her hair done. This “I Want It All Crystalle” books multi-service appointments (highlights, cut, gray coverage, shine, condition, the works) – and yet still gets antsy when she’s stuck in the chair for hours on end. Fortunately, Joico Global Brand Ambassador, Larisa Love, knows exactly how to make this chic gal happy: with our new express-service superstar, Lumi10, that delivers color and gray coverage in just 10 minutes! Check it out…
LUMI10: LET’S LOOK BEHIND THE CURTAIN
If you haven’t met our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! Our new baby is a professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes. With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…
Let you fit in lots more clients
Nail 100% gray coverage
Rev up revenue
Double the shine of your gorgeous creations
Add express services – especially for those last-minute clients! -- with ease

A/Q/A WITH LARISA
How does Lumi10 solve this client’s time-crunch issues?
“This look is for everyone who wants it all but doesn’t have the time to do a whole transformation. This gives your client a little pick-me-up with some highlighting in the front and full grey coverage.”
What about the fun factor?
“Most everyone wants to keep their greys covered, but with this look, you also get to add that trendy, current, fun face-framing and money piece that is so in style.”
Does this Lumi10 formula only work on a curly-haired client like this one?

Formula 1: LumiShine LUMI10 10 Minute Permanent Color 6NWB with LUMI10 Accelerator
Formula 2: LumiShine Demi-Permanent Liquid 9NA + 9SB + 9NV with volume LumiShine Developer
Post Treatment: Defy Damage ProSeries2 Bond-Strengthening Color Treatment
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