Piping Hot Right Now: Mocha!

Featuring BTC Brand Content Creator, Melissa Maloney

BTC Brand Content Creator, Melissa Maloney’s client ordered some gray coverage, minus a shot of brass. And the look Melissa brewed up for her was an extraordinarily delicious Mocha Caramel Blend …glossy and rich and everything she wanted. Get the recipe, here:

mocha brunette model back of hair after treatment

“The shine and richness that comes from Joico LumiShine Color is unparalleled – and the new Mocha shades work perfectly for this brunette.” — Melissa Maloney

The goal…

Cover the gray.

Achieve a deep, rich result.

Get rid of the brassiness.

How to get the perfect Mocha Caramel Blend…

Warm up the brew:

“I like to add warmth into these really dark (level 4 and below) tones to soften them a bit, and the new Mocha shades work perfectly for this.”

Melissa Maloney holding lumishine boxes
Melissa Maloney holding lumishine developer

Saturation is key:

“Especially when toning at a level 8 and below.”

Cover all your bases:

“I make sure to brush the gloss through thoroughly to ensure even and complete coverage.”

hair being brushed with color
lumishine permanent color boxes spinning animation
The Formula…

Gray Coverage Root: Joico LumiShine Permanent Crème Color 10g 3 Natural N + 10g 3 Mocha M + 10g 5 Natural Natural NN & 30g LumiShine Developer 20 volume

Gloss: Joico LumiShine Demi Liquid 20g 8 Platinum Violet PV, 20g 8 Natural N, 20g 7 Silver Blue SB and 69g LumiShine 5volume Developer

lumishine 8n
lumishine 7sb
lumishine developer 8PV bottle and mixing bottle

The step-by-steps…

Apply the gray-coverage retouch. 

While that processes, apply gloss and brush through thoroughly, covering loosely with a plastic cap.

Allow full processing time (30 minutes from the time you finish the root application).

Rinse, blow-dry, and style as desired.

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