Featuring BTC Brand Content Creator, Melissa Maloney
BTC Brand Content Creator, Melissa Maloney’s client ordered some gray coverage, minus a shot of brass. And the look Melissa brewed up for her was an extraordinarily delicious Mocha Caramel Blend …glossy and rich and everything she wanted. Get the recipe, here:

“The shine and richness that comes from Joico LumiShine Color is unparalleled – and the new Mocha shades work perfectly for this brunette.” — Melissa Maloney
The goal…
Cover the gray.
Achieve a deep, rich result.
Get rid of the brassiness.
How to get the perfect Mocha Caramel Blend…
Warm up the brew:
“I like to add warmth into these really dark (level 4 and below) tones to soften them a bit, and the new Mocha shades work perfectly for this.”


Saturation is key:
“Especially when toning at a level 8 and below.”
Cover all your bases:
“I make sure to brush the gloss through thoroughly to ensure even and complete coverage.”


Gray Coverage Root: Joico LumiShine Permanent Crème Color 10g 3 Natural N + 10g 3 Mocha M + 10g 5 Natural Natural NN & 30g LumiShine Developer 20 volume
Gloss: Joico LumiShine Demi Liquid 20g 8 Platinum Violet PV, 20g 8 Natural N, 20g 7 Silver Blue SB and 69g LumiShine 5volume Developer



The step-by-steps…
Apply the gray-coverage retouch.
While that processes, apply gloss and brush through thoroughly, covering loosely with a plastic cap.
Allow full processing time (30 minutes from the time you finish the root application).
Rinse, blow-dry, and style as desired.
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