Featuring Joico Global Brand Ambassador and Artistic Director, Larisa Love
Looking for a brilliant way to fit in all your clients for their holiday color appointments? Try using the express wonder, LUMI10, and this gorgeous ruby-red formula from Joico Global Brand Ambassador and Artistic Director, Larisa Love.

“LUMI10 lets me cover the gray in 10 minutes, while adding quick brightness around the face and softness to any look.” Larisa Love
The secret to tackling those busy salon days…
“With the holidays approaching, it can get really busy in the salon, and having a quick technique that is holiday-hair-ready is exactly what every artist needs behind the chair. LUMI10 is my secret weapon – and, with this client, we decided to go with a ruby-red color, which is perfect for the holidays,” says Larisa, who urges you to whip out those fun accessories to add a holiday touch to any look. (She worked a simple ribbon into her client’s braid, here.)

Use LUMI10 on…
“Any client who wants to cover gray and refresh their highlights quickly. It adds intense shine and beautiful tone to the hair,” urges Larisa. Why? Because LUMI10 is a professional permanent hair color that delivers 100% gray coverage, fade resistance, and up to 2x the shine in just 10 minutes. Just some of what Lumi10 will do for you:

Base Formula: LUMI10 Permanent 6N Natural + LUMI10 Dedicated Developer
Lightening Formula: BlondeLife Powder Lightener + BlondeLife 20 Volume Developer
Gloss Formula: Joico Color Intensity Red + Magenta + Passion Berry


The home-care rec …
KBOND20 Power Masque: Use this NEW breakthrough, supercharged treatment every week. It merges K-PAK’s deep reparative strength with the bond-building power and hydration of Defy Damage to transform hair on contact. KBOND20 features Keratin Protein, plus 20 superpower ingredients – like deeply hydrating Moringa Seed Oil, so you get bond building without dryness. The benefits:

*Against combing breakage on damaged hair during heat styling
**Protects hair from mechanical, thermal, and environmental damage
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