Toner: The Clear Choice

With Joico Celebrity Artist, Jill Buck Of Salon 901

blonde hair artist

“Clear toner is the most underrated toner of them all, and doesn’t get the hype it should,” says Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One. In case you haven’t guessed, she’s a huge fan of this transparent shine booster and explains today why it’s a game-changer for your color clients. “I love using this as a smoothing tool, as well as a technique to lock in a treatment.”

The benefits are clear: 5 things to know…

✔️ Clear toner is the ultimate shine booster

“It’s sealing and coating the hair shaft, helping those flyaways and split ends appear smoother,” explains Jill, who loves to match it with Blonde Life Coconut Oil Developer to double the smoothing power.

blonde life developer bottles and coconuts

✔️ Clients don’t always understand the “why”

Don’t be surprised if you recommend a clear toner, and get push-back from a client, who mistakenly perceives it as an unnecessary upsell. This is a prime education moment to explain what clear does for the hair, and why you recommend it with the service they’re getting.

✔️ Don’t rush the process!

“Let it sit the full 20 minutes to get all the benefits and longevity,” advises says Jill.

Hair stylist putting foil in clients hair

✔️ It works on any client

No worries about messing with hair texture, length, or color. “A clear toner is neither heavy nor greasy,” says Jill. ways or frizz.

blonde life bottle

✔️ This is Jill’s favorite formula

Blonde Life Clear and 5 volume Blonde Life Coconut Developer

 

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