When you’ve invested in beautiful, vibrant hair color, the last thing you want to see is the big fade – which is almost inevitable with regular shampoos, heat-styling, and even exposure to sunlight. How to cut your losses? With this color-preserving routine that locks in vibrancy, shine, and protection in a new and naturally-derived**, sustainable way. Here glows….
Your routine starts with Inner Joi Preserve…
This brand-new collection of bolstering, earth-friendly haircare, has been developed with clean*, animal-test-free ingredients that are 100% vegan: You’ll actually experience the joi of using a shampoo, conditioner, treatment, and styling products that help make your daily, home hair-care routine easy and effective…but in a whole, new, eco-conscious way. Even the packaging and bottles are sustainable; and using them actually gives back to communities in need.
The fade-fighting Inner Joi Preserve Collection harnesses the power of upcycled Superfood ingredients – like Beet Root Extract and Raspberry Seed Oil – to safeguard salon color, boost shine, and extend vibrancy and longevity by 83 percent.*
What it does:
• Leaves color looking fresh and vibrant
• Maintains 83% of hair color***
• Boosts shine
• Features responsibly sourced, vegan ingredients
*To learn more about how Joico defines ‘clean’, visit joico.com
**According to Global ISO 16128 Standard, 86%+ naturally derived means that plant and mineral-derived materials and water, all of
which undergo limited processing, make up at least 86% of the formulas
***SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Here’s the Preserve routine for color-treated hair:
Now add a styler…
Want more details on Inner Joi and its healthy approach to haircare? Click here:
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