Everyone has that special hair product they’re over the moon about; the tried-and-true loyalist that always fills your hair with pure joi. Recently, we asked a few of our in-the-know pros to spill the tee on the products near and dear to their heart — and you’re about to hear those true confessions unfold.
Joico Global Education Expert, Ricardo Santiago is currently in a brand-new relationship with KBOND20 Power Masque from Defy Damage. And he’s all in.
“I’ve recently found myself in an unexpectedly passionate relationship with KBOND20! The amazing way it makes my client’s hair feel is nothing short of miraculous. The bond-building technology is the most advanced conditioning masque I’ve ever used, it delivers 5X stronger hair,* and it has me obsessed.”
“Ever since KBOND20 was released a few months ago, I find that I can’t get enough of it — and neither can my clients! As soon as it touches your hair for the first time, you’ll understand my obsession. Fortunately, this is one relationship I don’t mind sharing lol.”
Come meet Ricardo’s new love, here:
It’s complicated for Joico Artistic Educator, Mai Hernandez. She’s in a relationship with Humidity Blocker, YouthLock Blowout Crème, and Inner Joi Preserve Protective Milk. (We’re not sure if any of them know about each other.)
“Okay, I’ll just say it: The reason my relationship status is complicated is because I can’t commit to just one product. I know this isn’t “the norm,” but I’m finally living my honest truth.”
“I’ll never forget when I first stumbled upon Joico’s Humidity Blocker. It was several years ago…a beautiful but rainy day. After just one application, its ability to keep my hair tame and frizz-free had me in awe. As the years passed, my affection for Humidity Blocker has only grown deeper.”
Not long after, Youth Lock Blowout Crème made a grand entrance, weaving its enchantment over the course of a year. With each use, this magical product transformed my hair into the perfect canvas of youthful vibrancy, evoking a sense of timeless allure, softness, and manageability. Naturally, I couldn’t stop myself from using it. Still can’t.
However, the newest addition to my heart is Inner Joi Preserve Protective Milk, which managed to captivate my attention just a few short months ago. Its gentle, clean, sustainable touch, and commitment to shielding my hair from the daily stressors, has become an indispensable part of the trio. The scent, the softness, the joi it brings me … I could go on and on.
I find it impossible to commit to just one product, as each brings a unique quality to my personal relationship with healthy hair.”
Come meet Mai’s faves, here:
Posts You Might Like:
