Already loving the ten-minute gray coverage benefits of LUMI10 our permanent crème color superstar?
Get ready to watch Joico Global Brand Education Expert, Ricardo Santiago, create a dazzling, dimensional natural-copper look using our new NC shade – it’s a perfect biz-building color that delivers those intensely gingery red tones in a multitude of levels, from blondes to light brown hair; celebrating the fierce fire of popular copper.
If you haven’t gotten up close and personal with our 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! It’s professional permanent hair color that delivers 100% gray coverage and up to 2x the shine in just 10 minutes: With this powerful LumiShine innovation, you’ll get long-lasting, fade-resistant color, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you…
Formula 1: (Foils highlights) Blonde Life Powder Lightener with Lumishine 10 Volume Developer
Formula 2: (Balayage) Blonde Life Balayage Lightener with LumiShine 30 Volume Developer
Formula 3: (Shadow Root) LUMI10 5NC + LUMI10 Developer
Formula 4: (Gloss) LumiShine Demi Liquid 7NC + LumiShine 5 Volume Developer (Process 5-20 Minutes)
Final Step: Defy Damage ProSeries2 Bond- Strengthening Color Treatment
Let you fit in lots more clients
Nail 100% gray coverage
Rev up revenue
Double the shine of your gorgeous creations
Add express services – especially for those last-minute clients! -- with ease
Pro Tips
Pro Tip 1:
For a feather weight balayage application, keep your wrist straight and lightly bounce the product onto the hair.
Pro Tip 2:
For a blended look on the front hairline, alternate between weaves and slices.
Pro Tip 3:
For a quick balayage application take large sections. Apply the lightener to the front of the section for high impact.
Pro Tip 4:
For a seamless blend apply your gloss formula from root to ends.
