Cool that Blonde

Have a blonde client with a little too much warmth creeping into the picture?

Follow the lead of Joico Global Director of Haircolor, Laura Gibson, and turn to LumiShine’s new Demi Permanent Liquid BV shades to cool things right down. The Blue Violet Series features a unique, deposit-only demi formula that beautifully conditions hair, while helping you create gleaming, pearl-blonde and silver looks. More cooling than the Violet Series, but not as silvery as Blue Ash, this perfect BV niche adds a cool, steely cast to any shade of blonde. Delivering foolproof, predictable results every time, the gentle, ammonia-free system – intermixable and pre-blended — allows you to elevate your artistry by keeping all shades of blonde hair free of unwanted orange/yellow brassiness; while Joico’s bond-building ArgiPlex results in stronger, healthier-looking hair with 2X the shine!