Featuring Joico Global Brand Ambassador and Artistic Director, Larisa Love
There’s nothing bittersweet about the melty lusciousness of rich, deep, dark-chocolate brunette hair. Joico Global Brand Ambassador and Artistic Director, Larisa Love, goes right to the heart of this mocha trend using NEW LumiShine Permanent Crème Color Collection: Mocha (M) and Natural Beige (NB) Series. Get the technique, here:
Dark-chocolate mocha brunette: when something sinful and rich is actually good for you!

Larisa’s inspo…
“Earthy and natural tones are super “in” this season,” says Larisa, who turned to LumiShine’s new shades to add richness and shine while still maintaining her client’s dark hair.
Why it works…
“Mocha tones complement my client’s dark features while enhancing her overall look.”
“The technique is super quick and customizable for all clients.”

The Formula…


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