Hot Trend: the Dark-Chocolate Brunette

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa Love

There’s nothing bittersweet about the melty lusciousness of rich, deep, dark-chocolate brunette hair. Joico Global Brand Ambassador and Artistic Director, Larisa Love, goes right to the heart of this mocha trend using NEW LumiShine Permanent Crème Color Collection: Mocha (M) and Natural Beige (NB) Series. Get the technique, here:

Dark-chocolate mocha brunette: when something sinful and rich is actually good for you!

larisa with client in chair

Larisa’s inspo…

“Earthy and natural tones are super “in” this season,” says Larisa, who turned to LumiShine’s new shades to add richness and shine while still maintaining her client’s dark hair.

Why it works…

“Mocha tones complement my client’s dark features while enhancing her overall look.”

“The technique is super quick and customizable for all clients.”

larisa love mixing color in bowl

The Formula…

larisa love holding lumishine volume 20 creme developer and box of 3m color

Formula 1: LumiShine Permanent Crème Color 3 Mocha (M) with 20 Volume LumiShine Developer

blonde life lightening powder

Formula 2: Blonde Life Powder Lightener with 30-40 Volume Blonde Life Coconut Developer

larisa love holding lumishine 6nb

Formula 3: LumiShine Demi-Permanent Liquid Color 6 Natural Beige (NB)

hair color being brushed into hair
larisa love smiling while mixing color in bowl
lumishine permanent color boxes spinning animation

LumiShine Permanent Crème Color Collection: Mocha (M) and Natural Beige (NB) Series

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