With Joico Global Artistic Director, Richard Mannah
Picture this: Client walks in with a long, heavy, mane of thick hair. It’s like a frizz-prone, weighty ‘do with little shape or chic. And that’s when Joico Global Artistic Director, Richard Mannah, springs into action with a major haircut – and game-changing, targeted product – that unleashes a halo of glorious, bouncy curls. Here’s how it happened (and can happen for YOU):
1. The Cut:
He starts with a blunt cut that takes off excess weight – those heavy strands that are holding curls captive.
2. The Product:
Then he goes in with the holy-grail product for curly hair – Curl Confidence. “It’s the only product you need for controlling that beautiful and natural curl.” says Richard.
3. The Styling:
The key is to first apply a few pumps to towel-dried hair, using your hands to lift and “promote” any waves/curls you have.
4. The Drying:
Continuing to use your fingers only (brushes are banished here), begin diffusing your hair until dry.
5. The Scrunching:
Once hair is completely dry, start scrunching with your hands to soften the curl. Then, pick up the blow-dryer again; remove the nozzle; switch the setting to cool; and begin breaking up the curls with the dryer – this creates a natural separation.
6. The Massage:
Once hair is completely dry, start scrunching with your hands to soften Once completed, tip your head upside down and massage roots with your fingers for added oomph and volume.
Get to know Curl Confidence…
“It’s the only styling product you need for your curly hair,” says Richard. This game-changing styler celebrates your natural texture with a soft touch and stunning definition – and it’s refreshingly different than curl products you’ve likely played with in the past. Targeted ingredients –including Vegan Protein and Moringa Seed Oil — infuse each curl with strength, flexibility, and hydration. Here’s what you’ll experience:
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