
Collagen: It’s in your body…your face masks…your smoothies…and now – thanks to Joico’s new YouthLock Care collection — your hair. Find out why this naturally occurring protein has the power to make you shine, inside and out.
Some easy ways to add collagen to your life…
DRINK IT

Bone broth:
Made by simmering animal bones in water, this popular source is believed to be rich in collagen, and can be sipped or added while cooking.
Citrus juices:
Vitamin C is actually the body’s originator of collagen, so getting plenty of it is crucial.
Smoothies:
Adding a collagen supplement powder to your daily quaff is an easy way to increase your intake.
EAT IT

Leafy greens:
Swiss chard, kale, spinach and other salad greens contain chlorophyll, which some studies show can lead to increased collagen production.
Garlic:
This mighty flavor punch is high in sulfur, which can help prevent the breakdown of collagen.
Beans:
Rich in amino acids, which is associated with collagen synthesis.
Chicken:
Full of connective tissue, this protein is a major source of dietary collagen.
WEAR IT
Face masks:
According to thedermreview.com, “The key is to look for ingredients in a collagen mask that can penetrate the stratum corneum and epidermis, making their way deep into the dermis. When it comes to the best collagen for the face, look for “hydrolyzed collagen” or “collagen amino acids” on the product’s ingredient list. Hydrolyzed collagen has been broken down into smaller chains of amino acids called peptides. It is theorized that topical application of these collagen precursors may increase collagen production (if the peptides make their way down into the dermis).” YouthLock Care: Our brand-new collection of collagen-infused hair-care products helps deliver timeless hair at any age.
YouthLock Care:
Our brand-new collection hair-care products formulated with collagen
helps deliver timeless hair at any age.

YouthLock Shampoo recaptures the joi of lush and lively hair with a cleanser formulated with collagen that revitalizes each strand for a lustrous comeback. Purifying hair of daily dirt and grime, this gentle, sulfate-free formula** delivers full-tilt clean, while reducing hair fall* and delivering big-time shine for the ages.
YouthLock Conditioner reinvents hair that’s become dry, brittle, and falling short by handing it a transformative new outlook on life. Delivering that timeless body, bounce, shine, and softness of days gone by, this formula, formulated with collagen, gives your unmanageable, wiry strands a supple second chance. Daily detangling becomes a breeze and hair fall is reduced, while the legendary power of Buriti fruit oil – chockfull of antioxidants and vitamins known to help restore hydration and shine – imparts a truly healthy, ageless boost.
YouthLock Treatment Masque, the deeply nourishing strategy for soft, bouncy, manageable lushness, unmasks those glory days of sparkling, healthy hair. Dry, frizzy, unruly strands are instantly transformed; hair fall is reduced*; and frizz becomes a faint memory. You simply apply to clean, damp hair; leave on 2-5 minutes, and then rinse.
YouthLock Blowout Crème is a heat-busting shield of protection that safeguards strands from breakage, hair fall, humidity, and even frizz. Stepping in front of the struggle of damaging heat tools, Blowout Crème reverses the effect of time on each strand; delivering body, bounce, and shine, while protecting hair from environmental hazards. With each application of this formula formulated with collagen, you’ll kiss the effects of humidity and static goodbye, as hair is strengthened and instantly revitalized with an ageless glow.
* Due to breakage from brushing on damaged hair vs. non-conditioning shampoo ** SLS/SLES sulfates = sodium lauryl sulfate/sodium laureth sulfate
It’s never too late – or too early — to start. Get the YouthLock Collection, here: