WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Classic Hollywood Glam is Back!20240312204906
Classic Hollywood Glam is Back!
Featuring Joico Guest Artist, Tai SimonWhen Zendaya hit the red carpet this week on what is, undoubtedly, the film industry’s biggest night, she broug...
Rocket to the Top: Career Tips From Our Superstars20240304191301
Rocket to the Top: Career Tips From Our Superstars
We’re celebrating Women’s History Month with the best kind of gift: sage advice from some of the most successful, powerful females at Joico. Today, th...
Hair Innovation: 80% Less Breakage*…in 7 Seconds20240229164342
Hair Innovation: 80% Less Breakage*…in 7 Seconds
There’s good reason that In A Flash, the brand-new, healthy-hair bond-builder from Defy Damage is being referred to as a true protection/prevention br...
7 Seconds to Healthier Hair20240228161651
7 Seconds to Healthier Hair
Constantly on the go with zero time for an elaborate routine to keep hair healthy? No worries: We’ve got you. Follow this fast-track, step-by-step reg...
Clean Inner Joi Haircare is Here! The Joi of Clean Ingredients20240226165329
Clean Inner Joi Haircare is Here! The Joi of Clean Ingredients
We’ve heard loud and clear how important clean, naturally-derived**, eco-friendly shampoos and conditioners are to you these days; and how good it fee...
This is What Your Hairdresser Wants You to Do Between Visits20240222171601
This is What Your Hairdresser Wants You to Do Between Visits
Your hairdresser just gave you the most beautiful, healthy color and cut – but if you want it to stay that way and maintain the masterpiece, you’ve go...
The Clean, Green Dry-Hair Routine20240219163241
The Clean, Green Dry-Hair Routine
Dull, no shine, frizz, tangles…they’re all characteristics of hair desperately in need of moisture. When you’re ready for a rescue, try this clean, na...
Trending Hair Color… Copper Crush!20240205162519
Trending Hair Color… Copper Crush!
There’s a new dimension in copper – just in time for Valentine’s Day! Check out this swoon-worthy look by BTC Team Member, Melissa Maloney (@live_love...
Valentine’s Day Special: Romantic Bombshell Waves20240201170442
Valentine’s Day Special: Romantic Bombshell Waves
Featuring Joico Brand Storyteller, Olivia ThompsonYou’re going to fall in love with this old-school tool and technique from Joico Brand Storyteller, O...
Let’s Winterize Your Hair…20240125210029
Let’s Winterize Your Hair…
You’ve switched over your wardrobe, swapped moisturizers, even covered the hose bibs – now let’s move onto your hair, because it deserves protection f...
