Sunny Days Ahead. Is Your Hair Ready?20230306181042
We don’t have to preach about the importance of protecting skin from UV rays. But did you know they’re super damaging to hair, as well? With sunny day...
5 Hair Trends Making a Total Comeback20230303062053
Some hairstyles are so good, they actually make a comeback on the trend scene years after they first achieved cult status. And that’s the case with th...
Joico Fans Are Talking Online…20230223134849
Ready to be influenced? Joico products – including our bond-building baby, Defy Damage -- have been causing a virtual online buzz, with tons of 5-star...
2nd Day Wave Rescue20230220170035
Featuring Global Brand Storyteller, Olivia SmalleyAre your Day 2 waves on life support? Try this hack that TikTok star and Joico Global Brand Storytel...
5 Hair Trends That Will Take Off in 2023!20230216155307
If we could forecast hair this year in a single word, it would have to be playful. Get ready for lots of experimenting with new cuts, really fun styli...
Love Is in the Hair – So Is Defy Damage!20230213224849
Featuring Joico Artistic Educator, Mai HernandezJoico Artistic Educator, Mai Hernandez, doesn’t just recommend Defy Damage to her clients…she has her ...
Love Is In The Hair20230209131028
Want your winter hair to do a little thump-thump, pitter-patter this month? Show it the love it deserves – with three collections of products that car...
Hair Color for 2023? We’ve Got News!20230206175851
No other way to say it: This is going to be a glorious year for hair color. We’re about a minute into 2023 and already seeing new takes on blondes, br...
Here Comes the Bridal Hair! Let’s Prep for Your Appt20230202231247
Featuring Joico Brand Educator, Vanessa Drozda…You know what they say: Practice makes perfect. And there’s no better time than during those months lea...
The Power of Purple20230127072333
With Joico Celebrity Artist, Jill Buck Of Salon 901Purple shampoo is no longer some niche product for blondes-in-the-know -- it’s become a legit, trie...