WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
3 Ways to Use Luster Lock Spray (From a Pro Who Knows!)20230412095835
3 Ways to Use Luster Lock Spray (From a Pro Who Knows!)
Featuring Global Brand Storyteller, Olivia ThompsonJoico Global Storyteller, Olivia Thompson, literally has the hair world at her fingertips. She can ...
Behind the Scenes As This Pro Gets Ready…20230403225125
Behind the Scenes As This Pro Gets Ready…
Featuring Global Brand Storyteller, Olivia ThompsonIf you love those Get Ready With Me TikTok videos as much as we do, come take a peek as Joico Globa...
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community20230330145515
Latina and Proud! A ‘Joi-ous’ Evening Celebrating Women’s History Month And Shining A Light On Latinas, Hair, And Community
It was a very special evening of brilliance, flavor, and pizzaz, as we honored Women’s History Month with a group of extraordinary Latina women who ha...
The Power of Adding ONE New Hair Product20230328005358
The Power of Adding ONE New Hair Product
When hair starts to misbehave on a regular basis, you might be tempted to swap out your entire routine in total frustration. STOP. Sometimes, it just ...
Red? Blonde? Brunette? Take this Quiz Before You Color!20230322154411
Red? Blonde? Brunette? Take this Quiz Before You Color!
These days, changing your hair color is as ubiquitous (and fun!) as changing up your wardrobe, your makeup, even your home décor. But how to choose a ...
Bridal Hair Countdown…20230321085525
Bridal Hair Countdown…
You want your hair to look gorgeous when you walk down the aisle. And the best way to get there is to treat your hair like everything else in the wedd...
Joico Finds: 5 Products Getting RAVES20230317110313
Joico Finds: 5 Products Getting RAVES
They’re getting tons of online buzz and for good reason! These 5 Joico Finds are smash hits – and if you haven’t tried them yet, it’s time to experien...
Spring Cleaning: The Big Product Swap!20230313200322
Spring Cleaning: The Big Product Swap!
You know that age-old seasonal ritual where we give the house/wardrobe/pantry a refresh by cleaning top to bottom, and getting rid of things that no l...
Back To The Oscars They Go!20230310113813
Back To The Oscars They Go!
Featuring Joico Celebrity Artist, Frederic AspirasIt was only a year ago that Gaga’s mane man, Joico Celebrity Artist, Frederic Aspiras, became the se...
These Women Bring Us Joi…20230308163513
These Women Bring Us Joi…
We’re celebrating International Women’s Day today with our superstar artists, as they reflect on the remarkable women who have inspired and influenced...
