I Want That! 2023 Mother’s Day Gift Guide20230509003148

I Want That! 2023 Mother’s Day Gift Guide

Our Mother’s Day gift to you? We’ve researched and curated the ultimate list of hot 2023 gifts for Mom – and, hopefully, saved you hours of online sea...
Spice Up Your Hair for Cinco De Mayo20230505095057

Spice Up Your Hair for Cinco De Mayo

Featuring Mai Hernandez, Joico Artistic Educator and Brand Content CreatorTime to turn up the heat with an easy DIY hairstyle that positively sizzles ...
Celebrating AAPI Heritage Month & Gorgeous Hair!20230503194837

Celebrating AAPI Heritage Month & Gorgeous Hair!

Not a day goes by that we’re not blown away by the gorgeous work you post on social; and these extraordinary color looks, celebrating the diverse text...
Tried-And-True Styling Tricks20230501202056

Tried-And-True Styling Tricks

Featuring Joico Artistic Educator, Katie AlmGet ready for some styling hacks that are so solid, our expert pro – Joico Artistic Educator, Katie Alm – ...
Take These Insider Hairstyling Tricks Home With You!20230428092148

Take These Insider Hairstyling Tricks Home With You!

Featuring Joico Master Artist, Kyle MillerWish you could freeze-frame that perfectly styled hair when you leave the salon chair? Thanks to Joico Maste...
Spread Your Wings with the Butterfly Cut!20230425081224

Spread Your Wings with the Butterfly Cut!

WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHRemember that uber-feminine, 90’s era layered haircut sported by supermodels and TV’s blondest life...
Celebrate Earth Day! Try These Joi-filled Ways20230420230251

Celebrate Earth Day! Try These Joi-filled Ways

As Earth Day nears, so does our resolve to protect this precious planet with joi and kindness. Want to jump on board? We’ve got some ideas for a beaut...
Music Festival on Calendar? Let’s Get You Ready!20230416193801

Music Festival on Calendar? Let’s Get You Ready!

This isn’t your run-of-the-mill concert lineup we’re talking about -- it’s festival season; which means trend-forward fashion and the best music aroun...
Surprise! The Real Truth About Gray Hair20230416181753

Surprise! The Real Truth About Gray Hair

Featuring Joico Master Artist, Kyle MillerJust when you thought you knew everything there is to know about gray hair, we got some hot intel from Joico...
Salon Styling at Home: Tricks & Hacks From Our Pro20230414024134

Salon Styling at Home: Tricks & Hacks From Our Pro

Ever wish you could take your hairdresser home with you so you could recreate the perfection of that freshly-styled salon look? We’ve got the next bes...