Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner20240603163037

Good Housekeeping Winner! Inner Joi Strengthen Shampoo and Conditioner

“It scored best for thorough cleansing, making hair feel stronger…” reported the editors of Good Housekeeping, who gave Inner Joi Strengthen Shampoo a...
Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler20240530171433

Cosmopolitan’s Award Pick: Inner Joi Hydrate Detangler

Recently, “25 outrageously choosy, beauty-obsessed editors” at Cosmo, tested about 500 different beauty products to narrow down the best of the best. ...
Inner Joi Hydrate Detangler Double Award Winner!20240517162531

Inner Joi Hydrate Detangler Double Award Winner!

The ultimate proof of greatness: Inner Joi Hydrate Detangler didn’t just nab Good Housekeeping magazine’s ultimate “Seal” of approval; it also won Cos...
Trending on Refinery29: Our Blonde Balayage Transformation!20240516205515

Trending on Refinery29: Our Blonde Balayage Transformation!

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveAfter a decade-old color disaster, the beautiful brunette hadn’t let anyone ...
Transform Your Blonde: A DIY Fix20240513172855

Transform Your Blonde: A DIY Fix

Blonde may just be the most personal of hair colors – nailing EXACTLY the right tone, shade, or brightness is always high priority. And while some wan...
Get Ready With Us! A Mother’s Day Special20240508161346

Get Ready With Us! A Mother’s Day Special

If your mom is a renowned beauty pro, like Joico Global Technical Director, Jeannetta Walker-Rodgers, celebrating Mother’s Day can turn into a whole l...
2024 Mother’s Day Gift Guide20240507164113

2024 Mother’s Day Gift Guide

It’s coming up on May 12th, and we’re about to make the shopping task soooo easy for you. Check out our very favorite picks for the woman who brings j...
“Hair Hacks with My Mom”20240506163922

“Hair Hacks with My Mom”

Featuring Joico Brand Storyteller and Blonde Specialist, Olivia ThompsonWhen Joico Brand Storyteller and Blonde Specialist, Olivia Thompson, introduce...
Trending Before-and-Afters: Celebrating AANHPI Heritage Month20240430204005

Trending Before-and-Afters: Celebrating AANHPI Heritage Month

We can’t think of a better way to kick off Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AANHPI) also referred to as Asian Ame...
Dull to Dazzling in a Flash20240425164957

Dull to Dazzling in a Flash

Featuring Joico Brand Storyteller & Blonde Specialist, Olivia Thompson“Her hair felt so dry and looked very damaged,” said Joico Brand Storyteller...