WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)20250316231620
Kate Hudson: Our Global Celebrity Spokesperson (Because We’ve Loved Her. Since Forever.)
The best way to kick off our big 50th anniversary this year? By sharing the truly joi-ful news that actress / singer / entrepreneur, Kate Hudson, has ...
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!20250114134824
JOICO IS CELEBRATING 50 YEARS OF HEALTHY HAIR!
Some celebrations last a day. But our upcoming 50th anniversary – redefining healthy since, well, forever – is a milestone that’s not just about today...
Fall Hair-Color Trends You’ll Love20241017162901
Fall Hair-Color Trends You’ll Love
Craving something new and fresh and super-modern for the cooler season? Get ready for our Look Book of trending inspo that will have you running to sh...
Surprising Ways to Use a Hair Masque20240926155301
Surprising Ways to Use a Hair Masque
Love to apply a five-minute rescue masque to condition tired, fragile hair after shampooing? K-PAK Color Therapy Luster Lock Instant Shine & Repai...
The Post-Pool Hair Routine20240826122851
The Post-Pool Hair Routine
Wondering what to do with your hair after swimming? No time for a full shampoo and blow-dry, but still want to look chic and pulled together? This sup...
Hair-Saving Masques For Summer20240819162443
Hair-Saving Masques For Summer
Summer – as much as we love it – has a bad rap in the hair dept. Between scorching sun, UV rays, chlorine, and salt water, even the healthiest strands...
The Return of the Side Part20240812172242
The Return of the Side Part
WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHWe’ve been happily hanging out in the middle for a few years now, but side parts are back in a big ...
Salon Spotlight:20240801171420
Salon Spotlight:
Celebrating the amazing Joico talent across the country is super important to us. And that’s why we’re launching Salon Spotlight – a brand-new feature...
How to Bubble Braids & Waves for Summer20240711164948
How to Bubble Braids & Waves for Summer
Featuring Joico Brand Storyteller and Blonde Specialist, Olivia ThompsonImagine a cute, clean, trend-worthy style that stays out of the way when you’r...
Detangling: a Do’s & Don’ts Guide20240708164725
Detangling: a Do’s & Don’ts Guide
Navigating tangles and knots can challenge even the strongest of hair; but if yours is fine, fragile, and -- better yet -- BLONDE, the act of combing ...
