This!!! See What LUMI10’s New NC Shades Can Do20230115170835

This!!! See What LUMI10’s New NC Shades Can Do

Featuring Joico Global Education Expert, Ricardo Santiago“I love the depth and richness that we get from LUMI10’S new NC shades,” says Joico Global Br...
The Super Highlight: All Is Bright!20230111001859

The Super Highlight: All Is Bright!

With Joico Global Brand Educator, Olivia Thompson“Highlighting is one of the most requested services in the salon” says Joico Global Brand Storyteller...
Want Perfect Red? Switch Up That Developer!20221226050016

Want Perfect Red? Switch Up That Developer!

With Joico Celebrity Artist, Jill Buck Of Salon 901“Red is the IT color,” says Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One. “It’s the tr...
Brunette Need a Sparkle? Try “Cashmere!”20221222050025

Brunette Need a Sparkle? Try “Cashmere!”

With Joico Celebrity Artist, Jill Buck Of Salon 901“Many brunette clients get nervous about looking too light or too brassy,” says Joico Celebrity Art...
Formula Friday: Twinkle Curls20221202080431

Formula Friday: Twinkle Curls

With Joico Guest Artist, Jessenia RobayoThe best way to bring natural, brunette curls into the light? With this breathtaking formula from Joico Guest ...
The Secret to That Perfect “Rooty” Blonde!20221110050014

The Secret to That Perfect “Rooty” Blonde!

Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Root Tap…Root Shadow…Root Melt. Confused by the terminology, but love the look of that super-...
Wild!! Nail the New, Longer Wolf Cut20221017050052

Wild!! Nail the New, Longer Wolf Cut

With Joico Celebrity Artist, Jill Buck Of Salon 901You’re going to howl with delight when you see just how easy it is to recreate the new longer versi...
These Two Pros Bonded with Blonde Life!20221006050011

These Two Pros Bonded with Blonde Life!

THEY BONDED BY BLONDEWant to know what happens when one MAJOR hairdresser (Joico Global Brand Ambassador, Larisa Love) takes another MAJOR hairdresser...
The New Ice Blonde Bob20220929050045

The New Ice Blonde Bob

With Joico Global Education Expert, Ricardo SantiagoWhen his model client needed to make her hair “as chic and expensive looking as possible,” Joico G...
Watch How This Pro Sections Her Blonde Clients…20220922050058

Watch How This Pro Sections Her Blonde Clients…

FULL-CIRCLE BLONDEWith Joico Celebrity Artist, Jill Buck Of Salon 901We’re circling back to blonde today, with a picture-perfect look from Joico Celeb...