The Ultimate Men’s Cut: Try This Movie-Star Technique20210329090526

The Ultimate Men’s Cut: Try This Movie-Star Technique

MAN UP: THE MOVIE-STAR CUTWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHIt’s all in the scissors, says Joico Global Artistic Director, Richard Ma...
One Cool Cat: Doja Cat’s Grammy Hair How-To’s20210322103033

One Cool Cat: Doja Cat’s Grammy Hair How-To’s

DOJA CAT’S GRAMMY HAIRFEATURING CELEBRITY STYLIST, JARED HENDERSONRapper Doja Cat rocked this year’s Grammy Awards – not just for her electrifying per...
The Coolest Icy Color From Hollywood’s Hottest…20210318091308

The Coolest Icy Color From Hollywood’s Hottest…

“ICE QUEEN TECHNIQUE"With Nine Zero One Superstar, Riawna Capri“Check out my step-by-step of her fresh-to-death ice,” read Riawna Capri’s Instagram po...
The Butterfly Money-Piece Technique: Blonde & Beautiful20210225122612

The Butterfly Money-Piece Technique: Blonde & Beautiful

THE BUTTERFLY MONEY-PIECEWith Joico Global Brand Storyteller, Olivia SmalleyFanning out at the front of the face like a beautiful blonde butterfly spr...
Secret-Menu Trick To Remove Unwanted Red Hair Color20210222114451

Secret-Menu Trick To Remove Unwanted Red Hair Color

THE IRONY OF RED HAIR COLOR…Why is working with red so confounding? Because – bizarrely – it’s the most fade-prone hair color in the spectrum (gingers...
Peach Tones: The Perfect Pick For Blondes And Redheads20210211111134

Peach Tones: The Perfect Pick For Blondes And Redheads

PEACHES-AND-CREAM TECHNIQUEWith Joico Celebrity Artist, Jill Buck Of Salon 901Hair-color trends may come and go, but according to Joico Celebrity Art...
Fierce Fireworks! Get Katy Perry’s Platinum-Ice Color20210129094831

Fierce Fireworks! Get Katy Perry’s Platinum-Ice Color

KATY PERRY’S PLATINUM CELEBRATIONFeaturing Joico Guest Artist, Rick Henry View this post on Instagram A post shared by Joico (@joico)As patr...
Gaga’s Gorg Hair At The Inauguration20210127103658

Gaga’s Gorg Hair At The Inauguration

GAGA’S UPLIFTING UPDO: THE “HALO BRAID”Featuring Joico Celebrity Artist, Frederic AspirasOh, say, did you see Gaga’s gorgeous inaugural updo, styled b...
2 Perfect, Secret-Menu Root Taps For Luscious Red Hair20210118092809

2 Perfect, Secret-Menu Root Taps For Luscious Red Hair

SECRET-MENU REVEAL: ROOT TAPS FOR REDHEADSFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Want to create that perfect depth at the crown of y...
Crystal-Lite: A Low-Maintenance “Platinum” Technique20210112093329

Crystal-Lite: A Low-Maintenance “Platinum” Technique

THE CRYSTAL-LITE TECHNIQUEFeaturing Joico Global Brand Ambassador, Larisa LoveImagine the glorious transformation to pure, icy-white blonde – with a l...