The Ultimate Men’s Cut: Try This Movie-Star Technique20210329090526
MAN UP: THE MOVIE-STAR CUTWITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHIt’s all in the scissors, says Joico Global Artistic Director, Richard Ma...
One Cool Cat: Doja Cat’s Grammy Hair How-To’s20210322103033
DOJA CAT’S GRAMMY HAIRFEATURING CELEBRITY STYLIST, JARED HENDERSONRapper Doja Cat rocked this year’s Grammy Awards – not just for her electrifying per...
The Coolest Icy Color From Hollywood’s Hottest…20210318091308
“ICE QUEEN TECHNIQUE"With Nine Zero One Superstar, Riawna Capri“Check out my step-by-step of her fresh-to-death ice,” read Riawna Capri’s Instagram po...
The Butterfly Money-Piece Technique: Blonde & Beautiful20210225122612
THE BUTTERFLY MONEY-PIECEWith Joico Global Brand Storyteller, Olivia SmalleyFanning out at the front of the face like a beautiful blonde butterfly spr...
Secret-Menu Trick To Remove Unwanted Red Hair Color20210222114451
THE IRONY OF RED HAIR COLOR…Why is working with red so confounding? Because – bizarrely – it’s the most fade-prone hair color in the spectrum (gingers...
Peach Tones: The Perfect Pick For Blondes And Redheads20210211111134
PEACHES-AND-CREAM TECHNIQUEWith Joico Celebrity Artist, Jill Buck Of Salon 901Hair-color trends may come and go, but according to Joico Celebrity Art...
Fierce Fireworks! Get Katy Perry’s Platinum-Ice Color20210129094831
KATY PERRY’S PLATINUM CELEBRATIONFeaturing Joico Guest Artist, Rick Henry View this post on Instagram A post shared by Joico (@joico)As patr...
Gaga’s Gorg Hair At The Inauguration20210127103658
GAGA’S UPLIFTING UPDO: THE “HALO BRAID”Featuring Joico Celebrity Artist, Frederic AspirasOh, say, did you see Gaga’s gorgeous inaugural updo, styled b...
2 Perfect, Secret-Menu Root Taps For Luscious Red Hair20210118092809
SECRET-MENU REVEAL: ROOT TAPS FOR REDHEADSFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Want to create that perfect depth at the crown of y...
Crystal-Lite: A Low-Maintenance “Platinum” Technique20210112093329
THE CRYSTAL-LITE TECHNIQUEFeaturing Joico Global Brand Ambassador, Larisa LoveImagine the glorious transformation to pure, icy-white blonde – with a l...