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Money-Making Express Services for Spring!

With Joico Global Brand Education Expert, Ricardo SantiagoEager to fill your books over the next few months? Want to slot in lots of money-making expr...
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Try This Coppery Balayage with New LumiShine NC!

With Joico Celebrity Artist, Jill Buck Of Salon 901Talk about sparkling! The latest look from Joico Celebrity Artist, Jill Buck, of Salon Nine Zero On...
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Celebs Can’t Stop Asking for “Winter Gold” Hair

With Joico Global Brand Ambassador, Larisa LoveWant to know what’s quickly becoming Hollywood’s hottest trend? The gloriously gilded Winter Gold hair ...
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Fire! How to Try the Burnt-Copper Hair Trend

With Joico Global Brand Ambassador, Larisa Love“Change is in the hair,” says Joico Global Brand Ambassador, Larisa Love. And no color is blazing a hot...
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Celebrating Black History Month

Get ready for an exciting lineup of education that shines a spotlight on textured hair; along with the superstar artists who bring their expertise to ...
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The Best Of Red

If ever there were a month to blow us away with your stunning red looks, February is it – frankly, we can’t stop swooning over your fiery and fab Inst...
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Doja Cat Goes Twice As Icy

Even on the shortest, chicest, tightest haircut, keeping up that icy-cool look is key; and that’s why musical megastar, Doja Cat, has her mane man on ...
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No Way! There’s GRAY Under This Balayage Brunette?

With Joico Guest Artist, Nathi VegaJoico Guest Artist, Nathi Vega, admits it can be tricky to conceal gray on a Level 1 - 5 brunette. So she came up w...
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Toner: The Clear Choice

With Joico Celebrity Artist, Jill Buck Of Salon 901“Clear toner is the most underrated toner of them all, and doesn’t get the hype it should,” says Jo...
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Jill Buck: Her Fav Three

Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Sure, a Hollywood hairstylist can recommend plenty of good products. But you’ll be even more ...