WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Celebrating AAPI Heritage Month & Gorgeous Hair!20230503194837
Celebrating AAPI Heritage Month & Gorgeous Hair!
Not a day goes by that we’re not blown away by the gorgeous work you post on social; and these extraordinary color looks, celebrating the diverse text...
Celeb Blonde: The Long and Short of It20230419090109
Celeb Blonde: The Long and Short of It
Featuring Joico Celebrity Artist, Jill Buck, of Salon 901If anyone knows what’s trending right this minute on the red carpet/big screen/sidewalks of H...
Surprise! The Real Truth About Gray Hair20230416181753
Surprise! The Real Truth About Gray Hair
Featuring Joico Master Artist, Kyle MillerJust when you thought you knew everything there is to know about gray hair, we got some hot intel from Joico...
Balayage vs Foilyage: Formulas & Techniques20230410135652
Balayage vs Foilyage: Formulas & Techniques
Featuring Joico Artistic Educator and Brand Content Creator, Mai HernandezEven if you’re well-versed in the art of hair painting, you may still have t...
Put These New Spring Formulas on Your Menu!20230402210625
Put These New Spring Formulas on Your Menu!
Featuring:Joico Celebrity Artist,Jill Buck of Salon 901Joico Global Brand Ambassador,Larisa LoveJoico Global Brand Education Expert,Ricardo SantiagoOu...
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes20230327024616
LumiShine’s NEW 10PV is the IT Toner for Silver Blondes
Featuring Joico Artistic Educator, Mai Hernandez“My client wanted me to blend her natural color with her gray hair,” says Joico Artistic Educator, Mai...
Dazzling!!! This New PV/BV blonde Is So Cool20230322150040
Dazzling!!! This New PV/BV blonde Is So Cool
With Joico Global Brand Storyteller, Olivia ThompsonUneven banding and dark, warm regrowth at the roots. It was a problem that Joico Global Brand Stor...
The Well-Blended Blonde: How to Nail It!20230319120314
The Well-Blended Blonde: How to Nail It!
With Joico Global Education Expert, Ricardo Santiago “My inspiration for my client, Alanna, was to brighten her up and get her roots caught back up to...
Oh, Those Cool Blondes! Meet the New LumiShine Violets20230312225804
Oh, Those Cool Blondes! Meet the New LumiShine Violets
You’re about to make your blonde clients soooo joi-ful -- because 9 brand-new LumiShine Demi Permanent Liquid shades have arrived to expand your super...
This Cool Blonde Was Created with New VG & BV Demis!20230308174651
This Cool Blonde Was Created with New VG & BV Demis!
Featuring Joico Global Education Expert, Ricardo Santiago“Imagine a beautifully reflective blonde that’s low-maintenance AND avoids those dreaded bras...
