Your LumiShine Cheat Sheet: All Your Color Needs Covered20211010185724

Your LumiShine Cheat Sheet: All Your Color Needs Covered

THE LUMISHINE CHEAT SHEETLooking to switch up your color for Fall? LumiShine has you totally covered: From dazzling demis to mega-shine permanent colo...
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Make Money This Fall With An All-New Express Menu20210805112234

Make Money This Fall With An All-New Express Menu

CALLING FALL!Featuring Joico Global Brand Ambassador, Larisa Love and Joico Guest Artist, Mai HernandezIt’s almost time to gear up for the excitement ...
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How To Be An Agent Of Healthy Hair For Your Clients20210708112506

How To Be An Agent Of Healthy Hair For Your Clients

HAIR INSURANCEMEET YOUR ADJUSTERSJoico Global Brand Ambassador, Larisa LoveJoico Guest Artist, Ricardo SantiagoWant to be an agent of healthy hair for...
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We’re Talking Gray Today: Techniques, Tricks, Trends20210520095319

We’re Talking Gray Today: Techniques, Tricks, Trends

WE’RE TALKING GRAY TODAYJoico Guest Artist and Master Educator, Cherry PetenbrinkAnd Joico Guest Artist, Nikole WoodGray hair isn’t one of those overn...
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These Are The Trending Looks Your Clients Will Love…20210513082121

These Are The Trending Looks Your Clients Will Love…

From hot money pieces and sunkissed gold-tones, to – wait for it – even the return of the Mullet – hair trends are coming in hot and fast this season....
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The Ice-Blonde Technique That Delivers Blonde Envy20201109090545

The Ice-Blonde Technique That Delivers Blonde Envy

Like the mesmerizing chill of a shimmering glacier, Joico Global Brand Storyteller, Olivia Smalley’s Ice-Blonde technique is one of those can’t-look-a...
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“Secret-Menu” Hair Color With Joico Celebrity Artist, Jill Buck20200902100809

“Secret-Menu” Hair Color With Joico Celebrity Artist, Jill Buck

Jill’s going on the record with her delicious lineup of back-room brunette formulas – and you’re the first to get them! JILL’S GROUND RULES “Any time ...
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The Covid Color-Correction Handbook With Larisa Love20200803085943

The Covid Color-Correction Handbook With Larisa Love

REALLY BAD BOX COLORThe Problem: The shade is way off; hair is damaged; and there’s no true way to know what all your client has done to her hair.The ...
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The 3 Biggest Blonde Problems And How To Fix Them20200514100233

The 3 Biggest Blonde Problems And How To Fix Them

BLONDE PROB #1“I can’t deal with the high maintenance”To the rescue: Joico Guest Artist, Ricardo SantiagoHis strategy: When my clients want to transit...
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How To Have That “Gray Area” Chat With Your Client…20191010120534

How To Have That “Gray Area” Chat With Your Client…

Don’t be afraid to bring up the subjectA conversation about aging doesn’t have to be a taboo topic. We all age – it’s a part of life. I would approach...
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