WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAH
We’ve been happily hanging out in the middle for a few years now, but side parts are back in a big way; and Joico Global Artistic Director, Richard Mannah, is about to show you just how much style power offset partings can offer.
“Side partings are making a stylish comeback in 2024, gracing the looks of many celebrities. They add a modern twist and create a flattering frame for the face” – Richard Mannah
Richard’s “Clavicut”—the perfect showcase for a side part:
The length, which falls around the shoulders, offers versatility and can be adapted for different occasions. “It’s a great choice for anyone looking to refresh their appearance,” says Richard.
This transformative, mid-length haircut boasts beautiful layers that add movement and volume.
It’s especially great for those with really thick hair because the layers reduce internal weight.
Richard’s styling kit…
Inner Joi Hydrate Detangler: This clean, vegan, two-time award winner – it has a Good Housekeeping AND Cosmo seal of approval – is a key first step in Richard’s styling prep for nourishing, smoothing, and navigating tangles.
Inner Joi Blowout Crème: This pre-blow-dry styler with Avocado Oil, is a shine-booster that protects against heat-styling damage up to 450 degrees; and wards off humidity and frizz for up to 72 hours.
Heat Hero: Richard applies his favorite spray-on protection to shield hair from potential thermal damage from the (1.5-inch) curling iron he uses to create this lively look.
Body Shake: The last step is this lush, texturizing finishing spray that lends extra volume and finish to the cut.
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