Featuring Joico Global Brand Ambassador and Artistic Director, Larisa Love
The hottest way to infuse hair color with a playful, pretty edge? Try a whisper of rose-gold, says Joico Global Brand Ambassador and Artistic Director, Larisa Love, who’s got a pink trick up her sleeve that anyone can try. “I was inspired to create a little fun with this look, and pink is the HOTTEST color of the summer for hair and accessories.” (Bonus: It’s quick!)
Rose Gold Chic…
It’s a blushing, dimensional shade that blends rosy warmth with hints of light and dark. Rather than being bold and punchy, Larisa describes this matte rose as more of a “whisper” – a tamer option when trying fun colors.

Larisa’s secret sauce…
Blonde Life Color Enhancing Masque in Rosé Champagne
This DIY masque gives you the option to add a hint of rosiness when you’re craving some warmth – either as a last step after color, or between salon visits to refresh your rose-gold. Used on ends, face-framing pieces, or all over, it nourishes high-lift hair color with deeply conditioning ingredients that strengthen and detangle even the most fragile of strands.


Why you’ll love it:
Provides the luxurious benefits of a deep-conditioning treatment.
Refreshes and/or enhances rosy hair color between salon visits.
Nourishes and conditions while transforming color, so hair is beautifully hydrated and free of tangles.
Formula 1 (Lightener): Joico Blonde Life Lightening Powder starting with 5 Volume Joico Blonde Life Coconut Oil Developer with 20 Volume Joico Blonde Life Coconut Oil Developer + 40 Volume Joico Blonde Life Coconut Oil Developer
Formula 2 (Root Shadow): Joico LumiShine Demi-Permanent Liquid Color 8 Natural (N) with 5 Volume Joico LumiShine Developer
Formula 3 (Mids-Ends): Joico LumiShine Demi-Permanent Liquid Color 10 Violet Gold (VG) + 10 Natural (N) with 5 Volume Joico LumiShine Developer
Featuring: Joico Blonde Life Rosé Champaign Color Enhancing Masque





Larisa’s easy directions…
“I recommend using Color-Enhancing Masques on damp clean hair,” she says. “Apply all over and comb through from root to ends with a wide-tooth comb or brush for even distribution. Leave on for at least five minutes; rinse with warm water followed by cold water.”

Watch Larisa’s Rose-Gold Hair Look Come to Life Here…
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