If you’ve met the new Blonde Life Silverlight Lightening Powder, you’ll LOVE the companion collection of cool, steel-toned BlondeLife Demi Gloss Toners.


Pearl (9BV) or Moonstone(10BV) = cool, iridescent, pearly-blonde results


Storm(9T) or Lightning(10T) = silver, steel, gray, smoky results
Pair these Titanium and Blue-Violet toners with Blonde Life SilverLight Lightening Powder to instantly neutralize unwanted warmth and create customized, cool-toned blonde results.
“Each of these shades can be used to gloss and tone the hair for a cool result on the lightest of blondes.” – Ashley Toro, Joico National Education Manager.

Create your own Custom Formulas! Try these fun formulation tricks and tips to take them to the next level!
Bypass gold: Above a pre-lightened Level 8, use the BlondeLife Demi Gloss Toners, BV (Blue Violet), and T (Titanium) shades to cool off an uber-blonde client without gold fade-off.
Balanced Natural-Cool: Mix ½ a Natural toner on level with ½ T (Titanium) to create a balanced, natural-toned blonde result.
No Dark Blondes: With the BlondeLife Demi Gloss Toners, BV (Blue Violet), and T (Titanium), you never have to worry about your gloss going too dark or too warm. Process up to 20 minutes to get long-lasting, cool results.


Haven’t tried Blonde Life SilverLight Lightening Powder?

• Helps prime hair while processing to prepare for cool/silver blondes.
• The charcoal-infused formula counteracts brassiness while processing hair.
• Delivers up to 9+ levels of lift.
• Builds bonds for strong blondes.
• Doesn’t transfer when rinsing.
• Strengthens hair, making it 2x more resistant to breakage. *
• Ideal when your client wants on-trend cool, gray, ash, or silver-toned blonde hair.
• Pairs perfectly with NEW Blonde Life Demi Gloss Steel Shades.
*Against combing breakage on damaged hair when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
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