At a Gloss for Words

If you’ve met the new Blonde Life Silverlight Lightening Powder, you’ll LOVE the companion collection of cool, steel-toned BlondeLife Demi Gloss Toners.

blonde life demi gloss 9bv
blonde life demi gloss 10bv

Pearl (9BV) or Moonstone(10BV) = cool, iridescent, pearly-blonde results

blonde life demi gloss 9t
blonde life demi gloss 10t

Storm(9T) or Lightning(10T) = silver, steel, gray, smoky results

Pair these Titanium and Blue-Violet toners with Blonde Life SilverLight Lightening Powder to instantly neutralize unwanted warmth and create customized, cool-toned blonde results.

“Each of these shades can be used to gloss and tone the hair for a cool result on the lightest of blondes.” – Ashley Toro, Joico National Education Manager.

hair samples with demi gloss 9t and 9bv bottles

Create your own Custom Formulas! Try these fun formulation tricks and tips to take them to the next level!

Bypass gold: Above a pre-lightened Level 8, use the BlondeLife Demi Gloss Toners, BV (Blue Violet), and T (Titanium) shades to cool off an uber-blonde client without gold fade-off.

Balanced Natural-Cool: Mix ½ a Natural toner on level with ½ T (Titanium) to create a balanced, natural-toned blonde result.

No Dark Blondes: With the BlondeLife Demi Gloss Toners, BV (Blue Violet), and T (Titanium), you never have to worry about your gloss going too dark or too warm. Process up to 20 minutes to get long-lasting, cool results.

color mixing in bottle
blonde hair being treated

Haven’t tried Blonde Life SilverLight Lightening Powder?

blonde life silverlight lightening powder

• Helps prime hair while processing to prepare for cool/silver blondes.

• The charcoal-infused formula counteracts brassiness while processing hair.

• Delivers up to 9+ levels of lift.

• Builds bonds for strong blondes.

• Doesn’t transfer when rinsing.

• Strengthens hair, making it 2x more resistant to breakage. *

• Ideal when your client wants on-trend cool, gray, ash, or silver-toned blonde hair.

• Pairs perfectly with NEW Blonde Life Demi Gloss Steel Shades.

*Against combing breakage on damaged hair when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.

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