Get ready for a gorgeous portfolio of extraordinary color looks as we embrace Asian American, Native Hawaiian, and Pacific Islander Heritage Month (AANHPI) also referred to as Asian American and Pacific Islander (AAPI) Heritage Month– with talented artists who celebrate the diverse texture and versatility of Asian hair.
We’re loving: A shimmering money piece
Artist: @makayslayys
Why it made us look: Glints of gold and hints of caramel lend beautiful dimensional depth to this lived-in look.
How it’s done:
Pre-Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray
Formula 1 (Foilyage): Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer
Formula 2 (Money Piece): Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Oil Developer
Formula 3 (Root Tap Money Piece): LumiShine Demi-Permanent Liquid Color 3N with 5 Volume LumiShine Developer
Formula 4 (Gloss): LumiShine Demi-Permanent Liquid Color 7NWB + 9SB + 8N (equal parts) with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Check it out, here:
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We’re loving: The subtlety of this brunette
Artist: @dreamhair_t
Why it made us look: This ethereally soft brunette brings the eye right down to subtle ribbons of warmth that dance on the edge of darkness.
How it’s done:
Formula 1 (Toner): LumiShine Permanent Crème Color 5BA + 5N with 5 Volume LumiShine Developer
Formula 2 (Toner): LumiShine Permanent Crème Color 7NV + 7NW with 5 Volume LumiShine Developer
Formula 3 (Toner): LumiShine Permanent Crème Color 8NW + 8N with 5 Volume LumiShine
Check it out, here:
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We’re loving: Total transformation
Artist: @ericalamb
Why it made us look: It’s hard to believe this spot-on, stunning brunette bob started with a cascade of long, blonde hair.
How it’s done:
Formula: LumiShine Permanent Crème Color 7NA + 7NV with 5 Volume LumiShine Developer
Check it out, here:
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We’re loving: Mushroom brunette
Artist: @larisadoll
Why it made us look: Joico Global Brand Ambassador and Artistic Director, Larisa Love, took one look at her client’s inspo photo and created a dazzling brunette look with the mushrooming trend of lightness and dimension.
How it’s done:
Formula 1 (Lightener): Blonde Life Lightening Powder starting with 10 Volume LumiShine Developer + 20 Volume LumiShine Developer and ending with 30 Volume LumiShine Developer + 40 Volume LumiShine Developer
Formula 2 (Toner Base): LumiShine Demi-Permanent Liquid Color 6NA + 6AA with 5 Volume LumiShine Developer
Formula 3 (Toner Mids-Ends): LumiShine Demi-Permanent Liquid Color 9NB + 7NB + 8AA with 5 Volume LumiShine Developer
Check it out, here:
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We’re loving: Rich, radiant violet
Artist: @stylistricardosantiago
Why it made us look: Joico Global Education Expert, Ricardo Santiago, brilliantly melded a rich, red-violet balayage with deep plum highlights for statement-making brunette warmth.
How it’s done:
Pre-Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Spray
Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume LumiShine Developer
Formula 2 (Toner): LumiShine Demi-Permanent Liquid Color 8RR + 5RRV with 5 Volume LumiShine Developer
Formula 3 (Overlay): Color Intensity Amethyst Purple + Magenta
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
Check it out, here:
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