Steel yourself for a brand-new way to nail those trending, charcoal-infused cool blonde looks with complete confidence: It’s time to meet Blonde Life SilverLight – an exciting Lightening Powder and Demi-Gloss collection that lets you prime your cool, silvery blondes and counteract brassiness WHILE PROCESSING; then tone them to icy perfection. We’ve got amazing formulas, techniques, and pro tips….
Fact: Cool-blonde is one of the most difficult shades to achieve.
Fact: Every blonding specialist needs a surefire tool to nail those silvery looks.
Fact: NEW Blonde Life SilverLight and Steel Demi Glosses will get you there.
Meet SilverLight Lightening Powder: a new way to cool things down
*Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.
Now, add Blonde Life Demi Gloss Steel Shades…
These Titanium and Blue-Violet demis are cool-toned and intermixable – pair them with Blonde Life SilverLight Lightening Powder to instantly neutralize unwanted warmth and create your own customized, cool blonde results.
Pearl (9BV)
Moonstone(10BV)
Storm(9T)
Lightning(10T)
How the pros show their cool…
Joico Brand Storyteller & Blonding Specialist, Olivia Thompson creates a flash of lightning…
“I think SilverLight Lightener is great for colorists who need a magic wand for their perfectly-blonde-ambitious clients (a.k.a., “I still see yellow” blonde devotees). As an artist, my favorite part is that SilverLight simultaneously lifts and tones, counteracting brassiness while ensuring the same 9+ levels of lift we expect from Joico’s legendary Blonde Life Lighteners.”
Lightening Formula (new growth): Blonde Life SilverLight Lightening Powder + 20 Volume Blonde Life Coconut Oil Developer
Lightening Formula (mids-ends): Blonde Life SilverLight Lightening Powder + 10 Volume Blonde Life Coconut Oil Developer (Shampoo out with Joico Color Balance Purple Shampoo)
Gloss Formula: Blonde Life Demi Gloss 10T Titanium + 5 Volume Blonde Life Coconut Oil Developer
Joico Global Technical Director, Jeannetta Walker-Rodgers creates the ultimate dark-to-light transformation…
“Because I work with a lot of dark hair, I love that it primes the hair with a cleaner lift – even from very dark bases. I can truly get 9+ levels of lift with SilverLight. I also really enjoy the creamy consistency of the lightener when applying it to the hair; it’s very smooth –almost pudding-like. After rinsing out, the hair truly feels AMAZING. This is my favorite Joico lightener so far.”
Lightening Formula: Blonde Life SilverLight Lightening Powder + 5 Volume Blonde Life Coconut Oil Developer moving up to 20 Volume
Gloss Formula: Blonde Life Demi Gloss ¾ 9T Titanium + ¼ 10T Titanium + 5 Volume Blonde Life Coconut Oil Developer
Joico Global Artistic Director, Laura Gibson, creates smoky-blonde dimension…
“SilverLights is perfect for delivering platinum or cool-toned blonde results to even the darkest of hair.”
Lightening Formula (new growth): Blonde Life SilverLight Lightening Powder + 20 Volume Blonde Life Coconut Oil Developer
Root Tap Formula: LumiShine Demi-Permanent Liquid 5N Natural + 6NB Natural Beige + 5 Volume LumiShine Developer
Gloss Formula: Blonde Life Demi Gloss 9BV Blue Violet + 5 Volume Blonde Life Coconut Oil Developer
Watch NEW SilverLights in action, here:
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