The Low-Maintenance Blonde (That Looks High Maintenance!)

Featuring Joico Global Brand Ambassador and Artistic Director, Larisa Love

Joico Global Brand Ambassador and Artistic Director, Larisa Love, wanted to create a vibrant blonde look for her client that was bold, but still easy to maintain. How did she make the impossible possible? With this gorgeous silvery-neutral-blonde formula; AND a new 7-second trick that allows her client to maintain the healthy results at home. Find out how, here:

“This blonde gives off a very high-maintenance look; but because of the gorgeous blend and dimension, it’s actually very low maintenance.” – Larisa Love

Pro tips from Larisa…

“Always start with a low developer and work your way up.

Apply conditioner on previously lightened hair to add hydration while lifting the roots.”

“Cleanse with Blonde Life Violet Shampoo before toning to cancel out as much warmth as possible while maintaining brightness.”

“Finish your blonding service with new Defy Damage In A Flash. In just 7 seconds, it builds bonds, makes hair 20X more resistant to breakage*, and leaves the hair extremely soft and shiny. It’s a treatment like no other.”

Tell me more about In A Flash 7-Second Bond Builder…

This radical quickie treatment leaves hair 20X more resistant to breakage*, creating a dazzling transformation in literal seconds — both at the backbar, and for home-care maintenance between salon visits. Simply apply it to damp hair from mid-lengths to ends (avoiding roots), working it into hair until the liquid formula turns creamy; leave in for 7 seconds, then rinse.

* Against combing breakage on damaged hair vs. untreated

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